Buick Reveals ELECTRA GS Concept, Showcasing EV Future with Myth-Inspired Styling

Buick reveals ELECTRA GS concept with a 5,300 mm body and Kinetic Sculpture design language.
Interior features include AR HUD, ultra-wide display, and materials like leather, metal, and woven fabric.
Concept highlights Chinese design influence as GM expands EV presence in global premium markets.

Buick has revealed the sublime ELECTRA GS concept vehicle, showcasing a new design direction and electric vehicle platform as part of its transition to new energy vehicles. Developed at the GM China Advanced Design Center, the concept introduces Buick’s “Kinetic Sculpture” design language, which combines sculptural form with technological integration.

The ELECTRA GS, inspired by the mythical centaur, combines physical dynamism with design intelligence. The concept car is 5,300 mm long and has a wheelbase of 3,200 mm. Its low profile, wide stance, and 23-inch wheels establish a commanding presence. The front end integrates hidden “Reverse Checkmark” lighting elements and a contoured shark-nose shape. At the rear, floating roof rails evolve into structural buttresses, merging with a panoramic glass roof and spoiler.

The interior features a flat floor made possible by the vehicle’s dedicated electric platform. Four individual seats are arranged in a cabin designed as a luxury sanctuary, using premium leather, metal, and woven materials. A driver-centric cockpit incorporates an augmented reality head-up display and streamlined controls. Passengers can access a 16.3-inch ultra-wide digital screen.

Designed by a new generation of stylists at GM’s Shanghai-based studio, the ELECTRA GS is a design statement that reflects Buick’s evolving global identity. The concept demonstrates the role of Chinese creativity in connecting with technologically engaged, culturally aware consumers worldwide.

Since entering the Chinese market in 1998 through the SAIC-GM joint venture, Buick has sold more than 10 million vehicles. The ELECTRA GS provides a conceptual preview of Buick’s approach to luxury electric mobility in both the Chinese and North American markets.