GMC Honors Military Heroes

GMC Honors Military Heroes


DETROIT On April 28, General Motors and the Stephen Siller Tunnel to Towers Foundation will host the 6th annual Honoring our Heroes Gala to benefit the foundation’s Smart Home Program and the Fallen and Wounded Soldiers Fund of Michigan.

For the past several years, GMC has taken the lead for GM on the Smart Home Program in partnership with the Siller Foundation. “GMC’s Professional Grade identity is a perfect fit for these organizations because it is the same philosophy these veterans live by day in and day out,” said GMC Marketing Director Rich Latek. “This mindset drives us to strengthen our efforts and help provide our veterans the state-of-the-art Smart Homes they need to achieve independent lives.”

General Motors has a strong history of supporting the military, and focuses on assisting veterans in three ways: with jobs, vehicles and homes.

Jobs: The unemployment rate for vets is 3.7 percent nationally, and, thanks to companies like GM, it is under 3.5 percent in Michigan. GM currently employs 5,000 vets and will hire another 500 this year.

Vehicles: GM has enhanced its military discount program to include First Responders.

Homes: GM supports two organizations, the Stephen Siller Tunnel to Towers Foundation and the Fallen and Wounded Soldiers Fund of Michigan, to help place vets in Smart Homes so they can live the lives they deserve.

Through its Smart Home Program, the Stephen Siller Tunnel to Towers Foundation builds custom-designed, mortgage-free homes that meet the needs of our nation’s most catastrophically injured service members. The foundation has committed to build a minimum of 200 smart homes for these veterans. The Fallen and Wounded Soldiers Fund of Michigan, an all-volunteer group of private citizens, provides essential financial assistance to Michigan’s post-September 11 wounded Iraq and Afghanistan veterans and their families.

Over the years, GM has raised more than $8 million toward supporting America’s veterans. General Motors employees, dealers, customers and enthusiasts give generously to these two organizations. Please join GMC, Customer Care and Aftersales and dealers in supporting our American heroes by participating in the online auction through April 28, and donating to the cause here.

General Motors will also host a live concert by Grammy-nominated country duo Big & Rich, accompanied by special guest Chris Janson, at 9:15 p.m. April 28 at Sound Board — Motor City Casino in Detroit. Tickets are $75 each and proceeds from the concert benefit the foundation’s Smart Home Program and the Fallen and Wounded Soldiers Fund of Michigan. Please purchase tickets here.

When the call came, they stood up for us. Now, it’s our turn to stand up for them.


At GMC, professional grade means attention to detail. GMC’s family of premium SUVs and trucks employ a signature combination of bold design, precise craftsmanship and inherent capability to fit the active lifestyles of our customers. As the pinnacle of refinement and performance, Denali continues to be the ultimate expression of professional grade. Details on all GMC models are available at, on Twitter at @thisisgmc or at

Tunnel to Towers Foundation

The Stephen Siller Tunnel to Towers Foundation honors the sacrifice of firefighter Stephen Siller who laid down his life to save others on September 11, 2001. We honor our military and first responders who continue to make the supreme sacrifice of life and limb for our country. The Smart Home Program provides mortgage-free, technology-enabled smart homes for catastrophically injured service members. The Fallen First Responders Home Program offers financial assistance to the families of firefighters, police officers and other first responders lost in the line of duty. To learn more about the Foundation, please visit us at, on Twitter @Tunnel2Towers and on Facebook at

Fallen and Wounded Soldiers Fund

About FWSF — Established in 2006, the Fallen and Wounded Soldiers Fund (FWSF) is a Livonia, Michigan-based nonprofit, all-volunteer organization dedicated to helping Michigan veterans (and their families) who return from the Iraq and Afghanistan campaigns and find themselves in need of financial support and assistance related to a variety of areas, from medical expenses to housing costs. FWSF volunteers are a diverse collection of concerned people from Michigan’s business and private sectors. For more information, please visit

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