(this article originally appeared on Buick.com)
J.D. Power study notes new owner education key to higher satisfaction
DETROIT – As Buick continues to delight customers with its beautiful, whisper-quiet and quality-driven cars and SUVs, it is also ensuring they have the greatest possible experience learning about their vehicles. J.D. Power’s 2016 U.S. Sales Satisfaction Index (SSI) Study ranks Buick the highest among mass market brands.
A brand’s ability to help new-vehicle owners understand technology and enhance the overall ownership experience are key to high SSI rankings. In brand sales satisfaction rankings, Buick earned the highest marks with a score of 809 (based on a 1,000-point scale).
“We know a positive customer experience goes well beyond great product,” said Duncan Aldred, vice president of Global Buick Sales, Service and Marketing. “Our sales satisfaction ranking shows that our ability to deliver a meaningful purchase-to-ownership process is paying off for our customers well beyond when they leave our stores.”
The SSI Study is a comprehensive analysis of the new-vehicle purchase experience that measures customer satisfaction with their dealer. It is based on responses from nearly 29,000 buyers who purchased or leased their new vehicle in April or May of 2016.