GM CEO Mary Barra predicts mass electrification will take decades

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GM CEO Mary Barra predicts mass electrification will take decades originally appeared on Autoblog on Tue, 9 Jun 2020 13:40:00 EDT. Please see our terms for use of feeds.

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Wash me now: What’s the best type of car wash?

Touch car washNeed to give the car a wash? Deliberating between doing it yourself or going to a professional car wash? If you don’t have the time, desire, or supplies to clean your car at home, then it’s time to hit the pros. There are three types of places you can go to get your car washed, all with differing degrees of effectiveness. Options include a quick…

First Look: GMC HUMMER EV’s Unique Open-Air Design

First Look: GMC HUMMER EV’s Unique Open-Air Design

2020-05-20

DETROIT – The zero-emissions, zero-limits GMC HUMMER EV features easily removable roof panels to provide a unique open-air experience. Stay tuned here for more news about our all-electric super truck in the coming months.

More information is available at www.gmc.com/HummerEV.

About GMC
With a strong foundation of manufacturing trucks since 1902 and now selling in a dozen countries across the world, GMC offers purpose-built vehicles designed and engineered to the highest standard. From the all-new compact SUV Terrain to the Sierra HD, our trucks and crossovers deliver GMC’s signature combination of intuitive technologies and premium execution, with the popular Denali representing the pinnacle of GMC design, performance and amenities. Details on all GMC models are available at www.gmc.com, on Twitter at @GMC or at www.facebook.com/gmc.

Ultium Cells LLC Starts Ground Prep on New Electric Vehicle Battery Cell Facility in Lordstown

Ultium Cells LLC Starts Ground Prep on New Electric Vehicle Battery Cell Facility in Lordstown

2020-05-19

LORDSTOWN, Ohio – Ultium Cells LLC is the name of the General Motors and LG Chem joint venture for cell manufacturing. Construction has started with ground prep activities for the future site of the Ultium battery cell manufacturing facility in Lordstown.

During the pandemic, product development work on GM’s future EV and AV portfolios continues to progress at a rapid pace. The Cruise Origin was revealed in San Francisco earlier this year, and production timing remains on track for the yet-to-be-revealed Cadillac Lyriq and GMC HUMMER EV, all powered by the Ultium battery system.

General Motors (NYSE:GM) is a global company committed to delivering safer, better and more sustainable ways for people to get around. General Motors, its subsidiaries and its joint venture entities sell vehicles under the Chevrolet, Buick, GMC, CadillacHolden, Baojun and Wuling brands. More information on the company and its subsidiaries, including OnStar, a global leader in vehicle safety and security services, can be found at http://www.gm.com.

Update on GMC HUMMER EV Reveal

Update on GMC HUMMER EV Reveal

2020-04-29

DETROIT – While we cannot wait to show the GMC HUMMER EV to the world, we will reschedule the May 20 reveal date. In the meantime, the team’s development work continues on track and undeterred. We invite all to stay tuned for more stories on this super truck’s incredible capability leading up to its official debut.

More information is available at www.gmc.com/HummerEV.

About GMC
With a strong foundation of manufacturing trucks since 1902 and now selling in a dozen countries across the world, GMC offers purpose-built vehicles designed and engineered to the highest standard. From the all-new compact SUV Terrain to the Sierra HD, our trucks and crossovers deliver GMC’s signature combination of intuitive technologies and premium execution, with the popular Denali representing the pinnacle of GMC design, performance and amenities. Details on all GMC models are available at www.gmc.com, on Twitter at @GMC or at www.facebook.com/gmc.

GMC HUMMER EV Pairs Incredible Capability, Zero Emissions

GMC HUMMER EV Pairs Incredible Capability, Zero Emissions

“Quiet Revolution” campaign telegraphs GMC’s future with its first all-electric truck

2020-01-30

DETROIT – GMC will introduce the GMC HUMMER EV, bringing bold design and remarkable capability to the electrified vehicle space, during this weekend’s big game, in an ad titled “Quiet Revolution.”

The spot juxtaposes the staggering anticipated performance metrics of GMC’s first all-electric truck with the remarkable quietness inherent in the operation of an electric vehicle.

The GMC HUMMER EV truck will showcase the GMC brand’s design and engineering potential, and will feature1:

  • 1,000 horsepower
  • 11,500 lb-ft of torque
  • 0 to 60 mph in 3 seconds

“GMC builds premium and capable trucks and SUVs and the GMC HUMMER EV takes this to new heights,” said Duncan Aldred, vice president of Global Buick and GMC. “We are excited to debut our revolutionary zero-emissions truck during the biggest night in TV advertising.”

The GMC HUMMER EV will be revealed on May 20, 2020 and built in Michigan at General Motors’ Detroit-Hamtramck assembly plant2.

The 30-second TV spot is scheduled to air during the second quarter of the big game. The spot highlights the anticipated performance of GMC’s all-electric super truck, which will generate remarkable metrics in terms of horsepower, torque and acceleration while providing incredible on- and off-road capability. All of this is combined with the vastly reduced noise and zero emissions inherent in the operation of an electric vehicle.

As part of the digital and social media marketing push surrounding the big game ad, GMC will take over the YouTube homepage masthead on Friday, Jan. 31. Customers can follow the conversation at #GMCHummerEV.

More information is available at www.gmc.com/hummerev.

1Based on General Motors estimates.
2The GMC HUMMER EV will be built in Michigan at GM’s Detroit Hamtramck Assembly with globally sourced parts.

About GMC
With a strong foundation of manufacturing trucks since 1902 and now selling in a dozen countries across the world, GMC offers purpose-built vehicles designed and engineered to the highest standard. From the all-new compact SUV Terrain to the Sierra HD, our trucks and crossovers deliver GMC’s signature combination of intuitive technologies and premium execution, with the popular Denali representing the pinnacle of GMC design, performance and amenities. Details on all GMC models are available at www.gmc.com, on Twitter at @GMC or at www.facebook.com/gmc.

GMC Debuts Full AT4 Premium Off-Road Lineup with 2021 Terrain Preview

GMC Debuts Full AT4 Premium Off-Road Lineup with 2021 Terrain Preview

Premium off-road sub-brand builds on success with three reveals in one week

2020-01-15

VAIL, Colo. — GMC is completing its pioneering move into the premium off-road space by making AT4 available across its entire retail lineup in 2020. With the addition of the first-ever 2021 Terrain AT4, Canyon AT4 and 2021 Yukon AT4, GMC is poised to double its AT4 offerings and strengthen its market position as the only premium truck and SUV lineup that’s made to be used both on- and off-road.

Introduced on the 2019 Sierra, AT4 was created as a unique persona that offers credible capability while still providing premium everyday comforts. AT4 variants distinctively combine off-road capability, innovative technology and bold design, along with GMC’s premium refinement to practically complement an authentic outdoor lifestyle. Core AT4 design includes premium rugged exterior details, featuring black chrome grille, fog light surrounds and rear appliques, as well as unique authentic aluminum interior decor and premium fabric colors.

The response has been clear that AT4 is a winner with customers; Sierra sales were up 14% year-over-year in 2019, and AT4 played a huge role in that growth. Based on initial Sierra AT4 buyer data, they are adventurous, affluent, highly active and younger than the average light-duty full-size pickup truck buyer. They are attracted to GMC’s premium features with a more aggressive, athletic design that provides the ability to go off-road with authentic capability.

“AT4 continues GMC’s bold entrance into the premium, off-road and adventure- oriented truck and SUV space,” said Phil Brook, vice president of GMC Marketing. “For each of the AT4 variants, we listened to our customers and made sure the vehicles met their active lifestyle needs.”

AT4 models are engineered to add an extra level of capability and technology tailored to customers’ wants and needs. That vision is consistent across all AT4 models and the level of capability matches the needs of customers in each segment. Professional Grade engineering highlights of the AT4 lineup include:

  • Sierra AT4 offers a 2-inch factory lift, skid plates, Rancho® monotube shocks, a standard MultiPro Tailgate, available Carbon Fiber Bed and available Mud-Terrain tires.
  • Sierra HD AT4 features an off-road suspension, skid plates, Rancho shocks®, a standard MultiPro Tailgate and up to 15 innovative camera views* that helps benefit not just trailering, but visibility over rough terrain and in tight corners.
  • Acadia AT4 features an Advanced Twin-Clutch AWD System for increased capability on mixed surfaces, All-Terrain tires and Traction Select with Off-Road Mode.
  • Canyon AT4 comes standard with off-road tuned suspension, an automatic locking rear differential and 31-inch Goodyear Wrangler Duratrac® tires. (available Spring 2020)
  • Yukon AT4 offers air suspension with 4 inches of adjustability, an electronic limited-slip differential and a 15-inch head-up display. (available Summer 2020)
  • Terrain AT4 will feature a rugged exterior, confident capability and advanced technology. (available Fall 2020)

About GMC
With a strong foundation of manufacturing trucks since 1902 and now selling in a dozen countries across the world, GMC offers purpose-built vehicles designed and engineered to the highest standard. From the all-new compact SUV Terrain to the Sierra HD, our trucks and crossovers deliver GMC’s signature combination of intuitive technologies and premium execution, with the popular Denali sub-brand representing the pinnacle of GMC design, performance and amenities. Details on all GMC models are available at www.gmc.com, on Twitter at @GMC or at www.facebook.com/gmc.

*Read the vehicle’s owner’s manual for important feature limitations and information. Some camera views require available accessory camera and installation.  Not compatible with all trailers.  See your dealer for details.