Customer Loyalty Inspires 2017 Enclave Sport Touring Edition

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2017 Buick Enclave Sport Touring Edition. © General Motors.
2017 Buick Enclave Sport Touring Edition. © General Motors.

Expressive new look for brand’s SUV cornerstone

DETROIT – Buick today announced the 2017 Enclave Sport Touring Edition – the latest addition to the brand’s design-focused Sport Touring Edition lineup and an expressive and athletic appearance for the popular Enclave mid-size luxury SUV. The Sport Touring is highlighted by a Satin Black Ice-toned grille and 20-inch chrome-clad wheels with Satin Black Ice accents.

The Sport Touring Edition brings the brand’s newest design theme to a vehicle with Buick’s most loyal customers. In 2015, 33.4 percent of Enclave sales came from returning customers. That’s the highest loyalty rate among all Buick models and one of the top model-to-model loyalty rates in the crossover SUV segment, topping key competitors such as Audi Q7 and Acura MDX, as well as vehicles like the Jeep Grand Cherokee and Toyota Highlander.

With timeless exterior design, Buick’s signature QuietTuning, and three rows of premium, first-class seating designed to comfortably hold adult passengers, Enclave has helped make Buick one of the industry’s most successful SUV brands. Since Enclave’s introduction in 2007, SUVs have jumped from 31 percent of Buick brand sales to 61 percent in 2015.  It has remained a strong and consistent seller through eight years of sales and since 2013 has been paired with Buick’s small SUV, the Encore, which has since become the brand’s best-seller. The Envision compact SUV also joins Buick’s SUV lineup in North America this summer.

“The industry doesn’t have many success stories better than the Buick Enclave,” said Duncan Aldred, vice president of Global Buick. “It has created a new generation of Buick customers and delivered on their expectations again and again. The Sport Touring Edition is a great update for our flagship crossover SUV as the Buick family continues to grow this year.”

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