GMC Invites Customers to “Step Up Like A Pro”

GMC Invites Customers to “Step Up Like A Pro”

New advertising campaign highlights how GMC’s MultiPro tailgate is revolutionizing the truck segment

2019-01-05

DETROIT — Today GMC debuts “Step Up Like A Pro,” a new campaign featuring the world’s first six-function MultiPro tailgate offered on the next generation Sierra. The launch film, “Anthem,” encourages customers to step up to GMC, confirming the 2019 GMC Sierra’s status as the premium model among all trucks.

“‘Step Up Like A Pro’ is an empowering call to action that resonates with truck owners, encouraging them to reach higher in their lives and not accept the ordinary. ‘Anthem’ continues to define our GMC ‘We Are Professional Grade’ standards and signals landmark change to the industry,” said Rich Latek, director of GMC Marketing.  

A GMC exclusive, the available world’s-first MultiPro tailgate is the most revolutionary tailgate ever, offering six functions and positions for enhanced second-tier loading, load-stop solutions and easier access to items in the cargo box, including:

1. Primary gate — opens from the key fob, from inside the truck or via a button on the gate.

2. Primary gate load stop — helps prevent items from sliding out of the box.

3. Easy access — the inner gate folds down, allowing a deeper reach into the box.

4. Full-width step — the inner gate folds into a large step for easy access and holds up to 375 pounds.

5. Inner gate load stop — helps prevent second-tier items from sliding out of the box.

6. Inner gate with work surface — when opened, provides a work surface as well as second-tier loading.

The campaign launches across numerous media channels and consumer touchpoints with innovative content, some of which “breaks” out of a user’s social feed. Broadcast TV will show commercials during both Wild Card games on ESPN today, including a 60-second version of “Anthem.”

Consumers join the conversation on social media using GMC’s Facebook or Twitter pages.

GMC

At GMC, professional grade means attention to detail and precision. From the 2019 GMC Sierra, featuring the world’s-first MultiPro tailgate, to the compact SUV Terrain, GMC offers purpose-built vehicles designed and engineered to the highest standard. Our trucks and SUVs deliver GMC’s signature combination of intuitive technologies and premium execution, with Denali representing the pinnacle of GMC design and performance and the newly launched AT4 sub-brand taking premium capability off-road. Details on all GMC models are available at www.gmc.com, on Twitter at @gmc or at www.facebook.com/gmc

Sierra AT4 Powers Up With New Off-Road Performance Package

Sierra AT4 Powers Up With New Off-Road Performance Package

2018-12-17

DETROIT — Defining the premium off-road segment, the 2019 GMC Sierra AT4 is now available with the all-new Off-Road Performance Package. The Off-Road Performance Package adds factory-installed performance upgrades that bring additional power and purpose to the Sierra AT4.

“The 2019 GMC Sierra AT4 debuted all-new, purposeful technologies for the premium truck segment and the new Off-Road Performance Package takes it a step farther,” said Duncan Aldred, vice president of Global GMC. “It offers optimized performance, both on- and off-road.”

The Sierra AT4 Off-Road Performance Package includes:

  • 6.2L V-8 engine mated to 10-speed automatic transmission.
  • 18-inch machined aluminum wheels with Goodyear Wrangler DuraTrac tires.
  • Cat-Back Performance Exhaust System.
  • Performance Air Intake.

Thanks to these additions, the AT4 Off-Road Performance Package delivers up to 435 horsepower and 469 lb-ft of torque — increases of 15 horsepower and 9 lb-ft of torque over a Sierra equipped with a conventional 6.2L V-8 engine. The 6.2L is manufactured at GM’s Tonawanda engine plant in New York and was recently named a Wards 10 Best Engine for 2019.

For 25 years WardsAuto editors have evaluated every all-new or significantly improved engine or electric propulsion system available in production vehicles in the U.S. Vehicles must have a starting MSRP less than $64,000. The editors score eligible vehicles on horsepower, torque, technology, observed fuel economy, relative competitiveness and noise characteristics.

The Off-Road Performance Package’s upgrades build on the Sierra AT4’s distinctive formula of authentic off-road capability, innovative technology and bold design, along with GMC’s premium refinement.

The Sierra AT4 was introduced earlier this year, and content includes:

  • Standard 2-inch factory-installed suspension lift.
  • Standard 4WD with a two-speed transfer case, locking rear differential and skid plates.
  • Standard off-road-tuned Rancho monotube shock absorbers.
  • Standard Hill Descent Control.
  • Standard Traction Select System.
  • Standard GMC exclusive, industry-first MultiPro Tailgate.
  • Standard black chrome finish on the fog lamp bezels, fender surround and grille insert.
  • Standard body-color grille surround, door handles and bumper.
  • Standard exclusive athletic interior trim elements.
  • Standard red vertical recovery hooks.
  • Available segment-first Multi-Color Head-Up Display.
  • Available segment-first Rear Camera Mirror1.
  • Available GMC-exclusive, industry-first Carbon Fiber Pickup Box2.
  • A full suite of advanced available safety features including Surround Vision, Lane Change Alert with Side Blind Zone Alert, Front Pedestrian Braking and Low Speed Forward Automatic Braking1.

The Sierra AT4 Off-Road Performance Package has an MSRP (excludes tax) of $4,940 and is on sale now.

About GMC

With a strong foundation of manufacturing trucks since 1902 and now selling in a dozen countries across the world, GMC offers purpose-built vehicles designed and engineered to the highest standard. From the all-new compact SUV Terrain to the Sierra HD, our trucks and crossovers deliver GMC’s signature combination of intuitive technologies and premium execution, with the popular Denali sub-brand representing the pinnacle of GMC design, performance and amenities. Details on all GMC models are available at www.gmc.com, on Twitter at @gmc or at www.facebook.com/gmc.

1Safety or driver assistance features are no substitute for the driver’s responsibility to operate the vehicle in a safe manner. The driver should remain attentive to traffic, surroundings and road conditions at all times. Visibility, weather, and road conditions may affect feature performance. Read the vehicle’s owner’s manual for more important feature limitations and information
2Late availability in limited quantity.

5 great dashcams |

Looking for the best dashcam for your car? Dashcams are becoming more and more popular all across the world. They can help you keep a record of your driving habits, or even come in handy when dealing with insurance issues. Here is a list of some of our favorites.

Vantrue N2 pro dual dashcam – $199.99
Captures video inside and outside the car in 1080p. It even has infrared night vision.

Rexing V1P 2.4″ dashcam – $129.98
Records at an “ultra wide” 170° angle and has collision detection.

YI 2.7″ 1080p 60FPS dashcam – $49.99
A cost-effective alternative that still features HD recording, night vision, and a 165° field of view.

Crosstour 1080p dashcam – $39.99
Another budget option with HD video capture, a 3″ LCD screen and collision detection.

Apeman dashcam 1080p – $42.99
1080p video, 170° angle, collision detection and even night vision. A huge bang for your buck.

Tell us about a situation you would’ve loved to have a dashcam handy in the comments.

Gen-Z less likely to drive distracted than older generations

Don’t blame the kids. According to a survey conducted by The Harris Poll and commissioned by Volvo, the youngest and newest drivers on the road are less likely to use their phones while driving. Only 71 percent of survey takers belonging to Gen-Z, or whatever those currently aged 18 to 24 will eventually be called, admitted to using them. That’s actually a bit less than younger Baby Boomers (72 percent) and considerably lower than the evil Millennial scourge and Gen-X (both 81 percent).

The Gen-X bit is particularly interesting since they are most likely to be the parents of those Gen-Zers. According to the survey, parents with children under the age of 18 are among the most likely to use their phones while driving – be it alone or with someone else aboard. A significant 62 percent of parents admitted to using their phones while their kids are in the car, with 32 percent saying they do so often. No matter the scenario it seems, parents are the most likely to be distracted when behind the wheel by their mobile devices. The fact that Millennials are distracted overall to a similar degree shouldn’t be surprising, therefore, as they are also likely to be parents (older Millennials are deep in their 30s, after all, as I’m reminded every single day).

That the Gen-Zers are using their smartphones less while driving is certainly encouraging, as is the finding that they are generally more concerned about their phones being a distraction to their overall lives. On the other hand, the fact that aging Baby Boomers are being so widely distracted by their smartphones should terrify us all and make us thankful that so many cars now come standard with automated accident avoidance tech.

Now, in terms of what they’re doing on their phones, the most common activity for all generations is talking on the phone. This is followed by reading texts and dialing a phone call. Gen-X is the most guilty of these. Millenials are most guilty of sending texts, but when it comes to checking social media (arguably the most distracting of these activities), Gen-X far outpaces all others and the younger Baby Boomers match the Millennials. Gen-Z is barely higher than old Boomers.

One more take away: 33 percent of Americans drive in silence to minimize distractions. What a fun ride that would be.

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2019 GMC Sierra Denali First Drive Review | The more things change…

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GMC’s truck is finally finding its own footing.

Continue reading 2019 GMC Sierra Denali First Drive Review | The more things change…

2019 GMC Sierra Denali First Drive Review | The more things change… originally appeared on Autoblog on Mon, 27 Aug 2018 08:01:00 EDT. Please see our terms for use of feeds.

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2019 GMC Sierra Denali Arriving at Dealerships

2019 GMC Sierra Denali Arriving at Dealerships

Bold design, segment-leading technologies and premium amenities define Sierra Denali

2018-08-22

DETROIT — The all-new 2019 Sierra set the new benchmark for capability, refinement and innovation when introduced earlier this year. Now, the GMC Sierra Denali is arriving at dealerships and strengthening GMC’s position as the preeminent brand for premium truck buyers.

Denali is the flagship of the next-generation Sierra lineup, distinguished by iconic design cues and segment-leading technologies. It leads a broader, bolder range of precisely engineered trucks, including new AT4 and Elevation models1, developed for the segment’s most discerning customers.

“GMC ignited the premium truck market 17 years ago with the launch of the Sierra Denali and the next-generation model sets a new standard with unparalleled advancements and exclusive design,” said Rich Latek, marketing director of GMC. “It offers more upscale appointments, purposeful technologies and capability – solidifying Denali as the ultimate in professional grade.”

Along with its bold design and premium features, the next-generation Sierra Denali ups the ante in the segment with exclusive ride and handling and performance technologies designed to deliver a seamless balance of comfort, control and capability. They include new Adaptive Ride Control and the most powerful V-8 engine available in the class.

The new Sierra Denali is offered as a crew cab, with nearly 3 inches of additional rear-seat legroom compared to the previous model. That roomier cabin is trimmed with Denali-exclusive materials, including premium Forge leather-appointed seating, authentic open-pore wood trim and dark-finish aluminum decor.

The 2019 Sierra Denali affirms its position as the most premium Sierra ever, with segment-leading technologies and exclusive features, including:

  • GMC Exclusive, Industry-first MultiPro Tailgate is the most innovative pickup tailgate ever, with six unique functions and positions offering enhanced second-tier loading and load-stop solutions, a standing workstation and easier access to items in the box.
  • GMC Exclusive, Industry-first Carbon Fiber Pickup Box2The CarbonPro offers best-in-class dent, scratch and corrosion resistance.
  • All-new ProGrade Trailering System with in-vehicle Trailering App offers a connected comprehensive suite of trailering technology that brings more confidence to the towing experience.
  • Segment-first Multi-Color Head-Up Display projects key, customizable vehicle data on the windshield in a 3 x 7-inch display to help drivers keep their eyes on the road.
  • Segment-first Rear Camera Mirror gives the driver the option of using a traditional inside rearview mirror or a rearview camera mirror display that provides a wider, unobstructed view that can help overcome common visual obstructions such as occupants or cargo. This next-generation system features the ability for zoom and vertical tilt adjustment.   

Additional 2019 Sierra Denali highlights (standard and available features) include:

  • Denali-exclusive exterior elements, including a bright, multidimensional grille, chrome exterior accents and body-color bumpers.
  • New high-intensity LED headlamps that incorporate C-shaped “light blade” lighting elements, LED fog lamps and C-shaped LED elements within the taillights.
  • 20-inch aluminum wheels are standard, with 22-inch wheels available.
  • Integrated dual exhaust with bright polished outlets standard.
  • Heated and ventilated front seats, heated rear outboard seat and heated, leather-wrapped steering wheel are standard.
  • GMC Premium Infotainment System with 8-inch-diagonal HD color touchscreen, embedded navigation and Apple CarPlay and Android Auto phone projection compatibility.
  • Customizable profiles, saved with each driver’s settings and presets and stored in the cloud, can be accessed and used in other compatible 2019 GMCs.

Ride and Handling Delivers Confidence
Sierra Denali’s exclusive Adaptive Ride Control offers premium ride comfort with better road isolation and control than ever. Through real-time monitoring of the road and driver inputs while accelerating, cornering, braking and trailering, the system’s active dampers can be individually adjusted every 2 milliseconds, based on sensor feedback.

The all-new Traction Select System allows drivers to choose from preset available drive modes that have been tailored for different terrain or weather conditions. It adjusts Sierra’s transmission shift points, throttle mapping and StabiliTrak to optimize performance for the situation. The system also reacts with the Adaptive Ride Control in Sierra Denali to further enhance the driving experience and refine the ride.

The available Traction Select system modes are:

  • Tour: The default mode of operation at every start-up, Tour is designed to deliver the right blend of refinement and efficiency for everyday use.
  • Sport: The transmission is eager to downshift in order to keep the engine in its peak powerband. Power steering assist is slightly reduced, making the steering feel more direct, communicative and sporty.
  • Snow: Available only on two-wheel-drive Sierras, Snow Mode optimizes  Sierra’s driveline for driving in wintry weather. In addition to leveraging Sierra’s standard Traction Control and StabiliTrak stability control systems, Snow Mode also provides a slower, less sensitive accelerator pedal calibration.
  • Off-Road: Designed for use for higher-speed driving on non-paved surfaces, Off-Road mode incorporates the same accelerator calibration as Snow Mode, giving the driver precise throttle control. Also incorporates unique StabiliTrak and traction control calibrations that allow for a little more wheelslip than on dry surfaces, in order to help carry momentum — important on gravel or in muddy situations.
  • Tow/Haul: Modifies the transmission calibration so that shift points are higher, allowing the engine to deliver peak power. It also initiates downshifts earlier in order to leverage engine braking and reduce wear on brake components. Tow/Haul also engages Grade Braking functionality so that on long, downhill stretches, a light touch of the brake pedal can initiate a downshift to slow the vehicle more efficiently.

The Autotrac 2-Speed Transfer Case, standard on Sierra Denali, offers a mechanical low range to provide amplified torque at low speeds — ideal for use on severe off-road terrain, slippery boat launches and in other low-traction situations.

Next-generation Sierra models, including the Denali, also feature a new electro-hydraulic power brake boost system rather than a conventional vacuum-assist system, for strong, smooth and consistent brake pedal feel when the bed is loaded or when trailering. The four-wheel disc brake system also features larger-diameter  Duralife brake rotors and larger brake pads to support its performance capability.

Segment’s most-powerful V-8 engine
The 2019 Sierra Denali’s available 6.2L V-8 engine is the segment’s largest displacement engine and most powerful, rated at an SAE-certified at 420 horsepower (313 kW) and 460 lb-ft of torque (623 Nm). It is paired with a 10-speed automatic transmission.

Dynamic Fuel Management (DFM) debuts with the engine, offering industry-first cylinder deactivation technology that enables it to operate in 17 different patterns between two and eight cylinders, depending on demand, to optimize power delivery and efficiency.

Sierra Denalis equipped with the optional 6.2L V-8 include a 10-speed automatic transmission designed to improve shift quality. It incorporates a new centrifugal pendulum absorber torque converter that reduces vibrations to improve smoothness, particularly during cylinder deactivation events.

Advanced connectivity
An 8-inch-diagonal GMC Premium Infotainment System with a high-resolution color touchscreen and embedded navigation that incorporates Apple CarPlay and Android phone projection compatibility3 is standard for the Sierra Denali. Also standard is a seven-speaker Bose® Premium Sound System with Richbass® Woofer in the center console. The infotainment system also features advanced personalization features, enhanced voice recognition functionality and offers downloadable in-vehicle apps, including Spotify, USA Today and FOX Sports.

Simple and easy to use, an all-new in-vehicle Trailering App utilizes sensors and cameras to help ease the process of towing in all stages: during hitching and setup, on the road and when responding to potential hazards. Features of the in-vehicle Trailering App include customized trailer profiles, pre-departure checklists, assistance while checking external lights and Trailer Tire Pressure Monitoring System (additional equipment and installation required) while offering an industry-first smartphone companion app for compatible devices.

1 Late availability
2 Limited availability later in model year
3 Registered trademarks of Apple and Android

About GMC
With a strong foundation of manufacturing trucks since 1902 and now selling in a dozen countries across the world, GMC offers purpose-built vehicles designed and engineered to the highest standard. From the all-new compact SUV Terrain to the Sierra HD, our trucks and crossovers deliver GMC’s signature combination of intuitive technologies and premium execution, with the popular Denali sub-brand representing the pinnacle of GMC design, performance and amenities. Details on all GMC models are available at www.gmc.com, on Twitter at @gmc or at www.facebook.com/gmc.

Trooper’s left-lane law message goes viral

If you’re not passing someone, get out of the left lane. Simple. Courteous. In many states, it’s the law, too. Indiana State Police Sgt. Stephen Wheeles pulled someone over for violating the law, and took to Twitter on Saturday to talk about it as a reminder to other drivers.

The tweet resonated with many, and soon went viral. Since then, folks have been calling for Sgt. Wheeles (cool name, by the way) to get a raise and be awarded a Nobel Prize. Since Saturday, Sgt. Wheeles has had appearances on an Indiana sports radio station and a Fox News affiliate, and was the subject of an NPR Morning Edition segment. Indycar driver Graham Rahal called him his “hero.” Even former Dallas Cowboys quarterback Troy Aikman retweeted him.

The fame hasn’t gone to his head, though. Sgt. Wheeles has responded to the hype on Twitter humbly: “Wow … I am overwhelmed. You all are amazing! Just trying to do my part to make the roadways safer for the traveling public.”

Seeing the overwhelming response to a common-sense driving courtesy has us hoping for a better future in the passing lane. Now, if only we could get a message about the zipper merge to go viral …

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