(This article originally appeared on GMC.com)
GMC’s leading-edge forms driven by more than a century of function
NEW YORK, N.Y. – Few places in the world showcase design better than New York City. From the celebrated architecture of One World Trade Center and the precise construction of the Brooklyn Bridge to the forward-thinking fashion seen in Times Square, New York inspires designers everywhere.
That makes it the perfect place to celebrate GMC’s rich history of design that has culminated in today’s lineup of professional grade trucks and SUVs. After more than 110 years of offering highly capable, exceptionally engineered vehicles, customers also choose the brand for its leading-edge style. In fact, it’s the top reason for purchase for the brand overall, and the Sierra full-size pickup specifically.
Exemplifying industrial sculpture, GMC’s overall design is a defining attribute of the brand – focusing on the use of authentic materials, defined lines, sophisticated colors and the latest technology.
Helen Emsley, executive director, global GMC Design and User Experience, leads a team of designers who continuously push designs to create a distinctive look and feel to the GMC lineup.
“When people look in the rearview mirror, I want a GMC to stand out,” says Emsley. “I want them to know it’s a GMC; to tell from the unmistakable chrome grille and the “C-shaped” LED signature that it’s a GMC. It’s about precision and quality, making something different from all other brands.”
Emsley, whose interest in design began in textiles while growing up in Great Britain and attending the Royal College of Art, has an extensive background in color and trim design. She compares using real materials such as woods, leather and metal in automotive design to using the best components available to create high fashion.
“You can have a fantastic design for a dress, but if you’re not using quality materials, the dress hangs terribly,” she says. “We feel passionately about using quality materials and crafting refined, sculpted silhouettes for our vehicles.”
That attention to detail is well-received. GMC received Kelley Blue Book’s 2014 and 2015 Brand Image Award for Most Refined Brand based on thousands of online consumers’ perceptions.
Read the entire article at GMC.com.