(this article was originally published on buick.com)
Brand sells nearly 1.2 million vehicles with double-digit gains in U.S. and China
DETROIT– Buick delivered nearly 1.2 million vehicles in China, the United States, Canada and Mexico in 2014, marking the second consecutive sales record for the most Buicks sold in a single year in the brand’s 111-year history.
Strong growth in both China and North America resulted in global sales of 1,170,115 units, up 13.4 percent over 2013. China posted a 13.5 percent sales gain, while the U.S. delivered an 11.4 percent sales increase. Canada also saw strong sales growth, with a 31 percent increase over 2013. In the U.S., 42 percent of Buick buyers were new to the brand and to General Motors.
Buick experienced strong global growth in both crossovers and sedans from a product lineup that is among the freshest in the industry and the strongest the brand has ever featured.
The Encore small crossover ended 2014 with 138,218 sales globally, up 42 percent. The eight-passenger Enclave exceeded 66,000 sales to set an all-time sales record in North America. Exclusive to China, the GL8 posted an annual sales gain of 14.6 percent, while the all-new Envision sold 19,747 units in the first two months and was named Motor Trend China SUV of 2015.
In the sedan segment, the China-exclusive Excelle again delivered high volume in the compact sedan segment, delivering 293,908 sales. The Excelle GT and Verano compact sedans combined globally to deliver a 22.4 percent gain, while sales of the Regal were up 27.2 percent.
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