The all-new 2012 Buick Verano compact luxury sedan, the brand’s third new model
in the past two years and first in the compact luxury segment, has been revealed at the North American International Auto Show.
Verano goes on sale in the fourth quarter of 2011, the latest model in a product renaissance that began with the Enclave and continued with the LaCrosse and Regal. Like them, Verano is distinguished by luxury and technology, including 10 standard air bags, an available heated steering wheel and a next-generation radio system with OnStar-powered connectivity that enables seamless communication between the Verano and the driver’s smart phone.
According to Kelly Blue Book:
Aimed at tapping into a long-unexplored market segment, the 2012 Buick Verano marks the division’s first foray into the upscale compact arena in more than two decades. Slotting in under the new Regal in size and price, this front-drive four-door will offer an impressive combination of luxury and economy that John Schwegman, vice president of Buick marketing, contends should allow it to successfully vie with rivals like the Audi A3 and Lexus IS250 for the hearts, minds and wallets of a new generation of younger, value-oriented buyers.
Check it out at the 2011 Detroit Autoshow below.