Category Archives: Auto News

GMC Strengthens Professional Grade “Like A Pro”

060217_Like A Pro image

New “Like A Pro” ad campaign personifies what it means to be Professional Grade

Originally published by GMC 2017-06-06

DETROIT — Today, GMC debuts “Like A Pro,” a new campaign evolving its “We Are Professional Grade” positioning. “Like A Pro” celebrates GMC vehicles and customers — people who passionately live life to a higher standard. The “Like A Pro” campaign illustrates the core values of “We Are Professional Grade” and shows the emotional connection customers have with their GMC trucks and SUV models.

GMC owners demand vehicles that are designed, engineered and built to a higher standard. For nearly 20 years, GMC has established a strong reputation with “We Are Professional Grade.”

“Our owners are dedicated individuals, respected by their peers, whose passion and abilities set them apart,” said Rich Latek, GMC marketing director. “Their values reflect our ‘Professional Grade’ spirit and we look forward to bringing that emotional connection to life. And we’re excited to show how we think our customers live their lives like pros.”

The new ads feature GMC Denali trucks and SUVs — the pinnacle of Professional Grade. Earlier this year, GMC Denali models passed the 1 million sales milestone and represent nearly 30 percent of GMC retail sales. The campaign also debuts the all-new GMC Terrain, which launches later this summer. Terrain joins the hot-selling, recently redesigned GMC Acadia in the GMC SUV lineup. GMC Acadia sales have increased more than 50 percent calendar year to date.

The lead ad, “How Do You Want To Live — Anthem,” will air in 30- and 60-second executions. This new work showcases those who reach higher in everything they do. On Father’s Day, GMC will debut “Dad Like A Pro” in select media, including the final round of a major golf tournament. The 60-second spot gives an inside look at the relationship between a father and his son. The emotional connection in the spot is further enhanced by the casting of a real-life father and son. In July, a new Acadia spot called “Third Row Like A Pro” will be added. This spot showcases a parent maximizing the versatility and capability of the GMC Acadia. In unique time-lapsed editing, you see the driver manage three rows, three sports … no problem.

The campaign will showcase the GMC brand across media channels and consumer touchpoints from broadcast television to the showroom floor. Join the conversation on social media using #LikeAPro.

GMC has manufactured trucks since 1902, with innovation and engineering excellence built into all GMC vehicles. The brand is evolving to offer more fuel-efficient trucks and crossovers, including the Terrain small SUV and Acadia crossover. GMC’s highest-volume vehicle, the Sierra pickup, is the most powerful light-duty pickup on the market, and the first full-size pickup to receive the highest-possible five-star Overall Vehicle Score for safety since the National Highway Traffic Safety Administration changed its New Car Assessment Program for the 2011 model year. Details on all GMC models are available at http://www.gmc.com/, on Twitter at @thisisgmc or at http://www.facebook.com/gmc.

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Dallas Fort Worth Buick GMC: Keeping Your Car Cool In The Texas Heat

texas heat, keeping car cool, cool car summer, dallas forth worth buick gmc, freeman grapevine

Oh man, we already know this Summer is a hot one. With such a mild Winter, I’m sure we are in for a long stretch of triple digit weather. Such heat can wreak havoc on both your car’s interior and exterior not to mention YOU! So, what are the best ways of  not only keeping your car cool, but yourself as well? Lucky for you, there are simple things that you can do to help beat the heat.

In fact, Consumer Reports accumulated easy steps you can take to lower your car’s heat.

  1. Park in the shade. Yes, you risk tree pollen or even bird droppings on your car, but it will be much cooler. If there is no shade, then park with the sun beating down into the rear window rather than the front to avoid the steering wheel and front seats from getting hot.
  2. Use a sunshade. These windshield covers keep harmful rays out of your vehicle and while it will still be warm inside they do help keep the temperature down. In addition, sunshades will allow the car to cool faster reducing the time you need to use the air conditioning on high, which can save you some money in gas.
  3. Deploy window shades. Many baby stores sell these window shades that can be put up or down or taken off an on to keep the sun’s rays from beating down on the car seat and when your child is occupying the seat while driving. Some minivans and luxury cars have retractable shades for the second seating row.
  4. Keep leather cool. Leather seats and steering wheels can get so hot they can cause burns. To avoid a hot seat, you can sit on a towel or use a cloth seat cover for the summer months.
  5. Watch the buckles. Metal seat belt buckles can also get extremely hot in the sun. Use caution when buckling and try to avoid children handling the metal part of the buckles. Also, don’t be tempted to loosen car seat straps in the summer heat. Children need to be buckled up securely at all times to remain safe.
  6. Keep hydrated. Bring bottles of water and ice to help you hydrate on these hot days. Having an extra filled water bottle in the car can be a valued addition to an emergency kit, in case of a breakdown or other unforeseen complication.
  7. Don’t leave items in the car. We all know not to keep perishables in the car, but the sun can also affect CDs, DVDs, electronic devices, and toys. Put the items in the trunk or better yet, take them out if you won’t be using them regularly.

Simply opening your doors for a few minutes will dissipate the heat enough for you to stand getting in and cranking your A/C. Of course this is Texas, and we know what to expect from our summers.

Now the big question is: does your A/C cool your car enough? If you think you may need to have your A/C serviced on your Dallas Fort Worth Buick or GMC, now is the time do do it. Don’t wait until Summer is in full swing to have it looked at. Give Freeman Grapevine a call.

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Freeman Grapevine: No-Brainer Insurance

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I’m always shocked when I hear about drivers who have no insurance. Let’s face it, if you drive you need insurance. There are no “if, and’s or but’s”At some point in your driving career, you are going to need it for a fender bender, cracked windshield or total car loss.

People spend a lot on new cars and they require proper care, maintenance and PROTECTION. Here is where new car insurance comes into play. New car insurance helps safeguard  you against costly vehicle repairs, most of which you probably never saw coming in the first place.

Insurance is a no-brainer. Get it. Stay Protected…besides, it’s the Law. Swing by Freeman Grapevine and we can talk about how insurance can protect your Buick or GMC.

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2018 GMC Terrain Starts at $25,970

(this article originally appeared on GMC.com)

2018 GMC Terrain Denali © General Motors

Premium compact SUV offers more value with new design, more premium features

DETROIT — Pricing for the all-new 2018 Terrain will start at an MSRP of $25,970[1]when it goes on sale this summer, GMC announced today.

The all-new Terrain offers greater refinement and versatility to adapt to customers’ unique needs, and it’s packed with more available features and advanced safety technologies than ever before. Three all-new turbocharged engines, leading with a 2.0L at launch — followed later with a 1.5L and an available 1.6L turbo-diesel — provide more choices when it comes to performance, efficiency and capability.

“Terrain helped define the premium compact SUV segment and the all-new 2018 model elevates it with a stronger roster of standard and available features,” said Duncan Aldred, vice president of Global GMC. “GMC’s proven SUV experience makes it a more compelling choice than ever, with a strong blend of design, functionality and engineering excellence.”

The all-new GMC Terrain provides great value in packaging with a host of standard premium features, including a new 170-hp, 1.5L turbo engine paired with a new nine-speed automatic transmission; driver-controllable Traction Select system; signature LED daytime running lamps and taillamps; leather-wrapped steering wheel; flat-folding front passenger seat; and keyless open and start.

The Terrain Denali raises the bar even further to add a standard 252-hp, 2.0L turbo engine; 19-inch ultra-bright machined aluminum wheels; LED headlamps; heated leather-wrapped steering wheel; hands-free power programmable liftgate; an 8-inch diagonal infotainment system with navigation; Bose premium seven-speaker audio system; and a suite of standard safety features that includes:

  • Side Blind Zone Alert with Lane Change Alert
  • Rear Cross Traffic Alert
  • Rear Park Assist
  • Safety Alert Seat

Terrain SL and SLE Starting MSRPs

  • Terrain SL FWD — $25,970
  • Terrain SLE FWD — $28,795
  • Terrain SLE Diesel FWD — $32,565
  • Terrain SLE AWD — $30,545
  • Terrain SLE Diesel AWD — $34,315

Terrain SLT Starting MSRPs

  • Terrain SLT FWD — $32,295
  • Terrain SLT Diesel FWD — $35,140
  • Terrain SLT AWD — $34,045
  • Terrain SLT Diesel AWD — $36,890

Terrain Denali Starting MSRPs

  • Terrain Denali FWD — $38,495
  • Terrain Denali AWD — $40,245

 

Visit GMC.com to read the entire article!

 

Elegant Design and Functionality Define the All-New Buick Enclave

2018 Buick Enclave © General Motors

2018 Enclave builds on the success of its first-generation predecessor

NEW YORK — New and versatile functionality, spaciousness and intuitive technologies mark the next evolution of the Buick Enclave. More third-row space, improved towing capability and a thoughtful combination of safety technologies, useful interior features and premium materials are a few highlights included on Buick’s all-new seven-passenger midsize luxury SUV.

Within a visually lower and slimmer body, the Enclave boasts more interior space. The third row alone offers 5.6 more inches of standard legroom than an Acura MDX, 4.5 inches more than an Audi Q7 and nearly three inches more than an Infiniti QX60. The new Enclave also features a longer wheelbase than the previous generation, yet its turning circle is 1.4 feet tighter than before, pairing the space customers need with added maneuverability.

“Enclave was introduced as a game-changer for the Buick brand and has since become one of our most successful and important vehicles,” said Duncan Aldred, vice president, Global Buick and GMC. “It set the tone for a more progressive Buick, helping change perception for us and serving as the standard-bearer of what our products stand for: smart, stylish luxury.”

Enclave highlights

  • New proportions, bodylines and accents combine for an athletic stance that accentuates the redesigned front end and grille.
  • A comprehensive offering of standard and available safety technology includes customizable safety alerts.
  • The all-new body structure was built for safety, strength and mass efficiency, and there are 17 radar, camera and ultrasonic sensors when fully equipped.
  • There’s seating for seven and more cargo volume behind the first row than the Acura MDX, Audi Q7 and Infiniti QX60.
  • Buick-first Evonik Acrylite lighting technology provides a distinctive light signature.
  • Tow capacity of up to 5,000 pounds is more than enough to tow a typical 21-foot sport boat.
  • A standard 3.6L V-6 engine with stop/start technology, Buick-estimated 302 horsepower and 260 lb-ft of torque is paired with a nine-speed automatic transmission.

Read the entire article on Buick.com!

 

 

 

 

 

 

 

GMC Wins Most Refined Brand for Fourth Consecutive Year

Full line of GMC Denali trucks and SUVs © General Motors

2017 Kelley Blue Book Brand Image Award is based on positive consumer perception

DETROIT — GMC won Kelley Blue Book’s 2017 Brand Image Award for Most Refined Brand today. It’s the fourth year in a row GMC has earned the award, as it continues to earn praise for its premium trucks and SUVs from new car buyers.

Brand Image Award winners are based on consumer automotive perception data from Kelley Blue Book Strategic Insights’ Brand Watch™ study. Brand Watch is an online brand and model perception tracking study tapping into more than 12,000 in-market new-vehicle shoppers annually on Kelley Blue Book’s KBB.com. The comprehensive study provides insight on how shoppers identify important factors influencing their purchase decision and captures brand/model familiarity and loyalty among new-vehicle shoppers.

“GMC’s ‘Professional Grade’ ideology has struck a resonant chord with consumers, and that’s reflected in car buyers visiting Kelley Blue Book’s website, KBB.com, naming GMC 2017’s Most Refined Brand,” says Jack Nerad, executive editorial director for Kelley Blue Book. “The extra attention to design and detail found across GMC’s lineup has clearly resonated with American consumers.”

In previous wins, Kelley Blue Book has acknowledged Denali, GMC’s highest expression of premium vehicles, for continuing to elevate the brand’s overall perception among consumers. Kelley Blue Book’s findings show that consumers recognize GMC trucks and SUVs pair professional grade capability with exceptional features and technology.

“Receiving the Most Refined Brand award for a fourth consecutive year reflects GMC’s commitment to our core brand pillars,” said Duncan Aldred, vice president, Global Buick and GMC. “Consumers appreciate GMC’s ability to deliver bold, capable and precisely crafted vehicles that fit their lifestyle.”

GMC began 2017 by selling its 1 millionth Denali vehicle since introducing the sub-brand on Yukon in 1999. Denali accounted for 25 percent of GMC retail sales in 2016, outselling the entire product lines of several premium automakers such as Land Rover, Jaguar and Porsche.

Read the entire article on GMC.com!

First-Ever Enclave Avenir Offers Progressive, Family-Oriented Luxury

2018 Buick Enclave Avenir © General Motors

Enclave ushers in the arrival of Buick’s new luxury sub-brand

NEW YORK — Debuting with the 2018 Buick Enclave, the new Avenir sub-brand represents the highest expression of Buick luxury. Avenir offers unique styling cues and an extensive set of standard features and premium materials throughout the vehicle. New and versatile functionality, interior spaciousness, and intuitive technologies build on the Enclave’s established popularity.

Smart innovation and style come standard on the 2018 Buick Enclave Avenir. Buick-first Evonik Acrylite exterior lighting illuminates the road ahead with the power of more than 100 LEDs across the vehicle. A Rear Camera Mirror provides a clearer, broader view of what’s behind. And in-vehicle ionization leaves the air cleaner and fresher. It’s all packaged within an elegant design that combines concept car inspiration with improved interior luxury amenities and roominess for up to seven passengers.

“The Enclave has been a successful formula for the Buick brand, with sales results that have defied traditional product cycles, and 90 percent of customers purchasing in the top two trim levels,” said Duncan Aldred, vice president of Global Buick and GMC. “It’s a beacon for the modern, attainable luxury Buick stands for and is a natural place to launch Avenir.”

Enclave Avenir highlights

  • Avenir model comes standard with extensive active safety, connectivity and luxury features for a simple and convenient buying experience.
  • It has an all-new body structure for safety, strength and mass efficiency, plus 17 radar, camera and ultrasonic sensors when fully equipped.
  • It accommodates seven passengers comfortably and offers more cargo volume behind the first row than the Acura MDX, Audi Q7 and Infiniti QX60.
  • Standard hands-free power-programmable liftgate with a Buick tri-shield logo illuminates the ground below the hidden sensor and power-folding third row.
  • Avenir-exclusive 3-dimensional mesh grille, badging, pearl nickel 20-inch aluminum wheels and luxurious interior materials are standard.
  • Buick-first Rear Camera Mirror is standard on Avenir.

 

Read the entire article on Buick.com!

 

 

 

 

Buick Introduces Expressive New 2018 Regal Sportback

2018 Buick Regal Sportback ©General Motors

Sleek appearance, excellent driving performance and unexpected flexibility

DETROIT — With the 2018 Regal Sportback, Buick builds on its track record of making bold moves outside traditional vehicle segments to deliver unique customer offerings that fit modern lifestyles. The Regal Sportback provides a sleek, sporty, coupe-like design, the spirited performance of a premium sports sedan and unexpected versatility in one sophisticated package for a perfect balance of form and function.

The coupe-like roofline captures the expressive style and passion customers want, while the five-door layout enables easier access to cargo space. With the split-folding second row seats in place, the new Regal Sportback offers 31.5 cubic feet of cargo space, more than twice as much as the 2017 Regal.

In keeping with its sporting nature, the Regal Sportback’s cabin takes a driver-centric approach, with the center stack skewed towards the driver for a cockpit feel. The cabin’s craftsmanship is characterized by clean lines, uncluttered surfaces and premium seating materials.

“The new Regal Sportback was developed with today’s active, independent, premium car customer in mind,” said Duncan Aldred, vice president, Global Buick and GMC. “They have an SUV in the garage and are looking to complement it with a sport sedan, but have an appreciation for the usefulness of a versatile cargo space when an occasional need arises.”

Regal Sportback highlights:

  • Available intelligent all-wheel drive (AWD) with active twin-clutch for improved vehicle control and efficiency in any conditions.
  • AWD models have an eight-speed automatic transmission and front-wheel-drive models have a nine-speed automatic.
  • The 2.0-liter turbocharged four-cylinder engine produces a GM-estimated 250 hp and 260 lb-ft of torque (FWD) and 295 lb-ft of torque (AWD).
  • The discreetly integrated rear opening has a tri-folding 40/20/40 rear seat available and a 60/40 split-folding seat standard.
  • Safety innovations include a Buick-first active hood pedestrian safety system, Front Pedestrian Braking and Lane Keep Assist.
  • There’s more overall cargo space than the Audi A5 Sportback and BMW 4-series Gran Coupe, with 60.7 cubic feet behind the first row.
  • Signature Buick QuietTuning includes all-new tire insulation to help reduce road noise on front-wheel-drive models and premium five-link rear suspension on AWD models.

Read the entire article on Buick.com!

 

 

 

 

 

2018 Buick Regal TourX Brings Adventure to Every Drive

2018 Buick Regal TourX ©General Motors

Rugged utility and upscale amenities are purpose-built for active lifestyles

DETROIT — Coming off a historic year with record sales, four new vehicle launches and awards validating Buick’s quality and customer experience, the brand’s introduction of the all-new Regal TourX brings the latest product to broaden the brand’s lineup in the U.S. Like the successful Encore and Cascada, TourX proves Buick continues to make bold moves outside traditional vehicle segments.

“Regal TourX is a crossover in the truest sense of the word, with the drive dynamics of a car and the versatility of an SUV,” said Duncan Aldred, vice president, global Buick and GMC. “Additionally, it continues a trend set by the Cascada and Encore of bringing Buick’s contemporary design and attainable luxury credentials to new segments where customers are looking for more. TourX enters a vibrant segment with passion and youthful energy where drivers are able to experience the new Buick.”

The TourX rides higher than its Sportback counterpart, enabling greater capability. Its rugged exterior appearance, standard roof rails, interior amenities, standard intelligent all-wheel drive (AWD) with active twin-clutch and functional cargo area epitomize upscale utility, capability and convenience backed by the quality and safety expected from Buick.

With the new Regal TourX and Sportback, Buick now offers two new products that expand the expectations and opportunity for individuality in the premium midsize segment. One is a sports sedan with sleek, coupe-like design with five-door versatility; the other, a vehicle with the drive dynamics of a car but with all the usefulness of an SUV.

Highlights of Regal TourX:

  • It has more overall cargo space than the Volvo V60 Cross Country, the Audi A4 Allroad, BMW 3-series Sport Wagon and the Subaru Outback, with up to 73.5 cubic feet behind the front seats.
  • Standard intelligent AWD with active twin-clutch provides improved vehicle control and efficiency in any condition.
  • The purpose-built exterior’s ride height increased over the Regal Sportback and it has durable fascia and fender moldings.
  • The hands-free power liftgate has a Buick tri-shield logo lamp that illuminates the ground beneath the sensor, standard on upper trim levels.
  • The 2.0-liter turbocharged four-cylinder engine produces 250 hp and 295 lb-ft of torque.
  • Customer-minded available accessories including a variable roof rack, portable Bluetooth speaker and keyless keypad entry.
  • An eight-speed automatic transmission is standard.
  • Safety innovations include a Buick-first active hood pedestrian safety system, Front Pedestrian Braking and Lane Keep Assist.

Read the entire article on Buick.com!

 

 

 

 

 

Buick Owners Can Stream March Madness Anytime on the Go

(This article originally appeared on Buick.com)

Buick owners in the U.S. with an in-vehicle OnStar 4G LTE WiFi hotspot don’t have to worry about missing a moment of the action during March Madness with the unlimited prepaid data plan. © General Motors

Prepaid OnStar 4G LTE plan provides unlimited data for only $20 per month

NEW YORK — NCAA March Madness tips-off tonight and Buick owners in the U.S. with an in-vehicle OnStar 4G LTE Wi-Fi hotspot1 don’t have to worry about missing a moment of the action thanks to a new unlimited prepaid data plan enabled by AT&T. The plan is only $20 per month2 and available across Buick’s entire 2017 retail portfolio of vehicles.

Buick drivers and their passengers already love being able to access email, check social media and live stream video from their vehicles3, and now passengers can stream all their favorite sporting events without being concerned about running out of data or missing any game-winning plays. Last year, Buick owners increased their OnStar 4G LTE data usage by 285 percent compared to 2015.

As a longstanding NCAA partner, Buick is especially excited to have this plan available for March Madness, one of the most streamed sporting events of the year. March Madness streaming reached 65 million people in 2016 and total live streaming of the tournament hit an all-time high of 1.1 billion minutes.

“Our customers’ lives are increasingly more mobile and it is important we provide connectivity solutions that meet their on-the-go expectations,” said Duncan Aldred, Vice President, Global Buick and GMC. “We are providing our owners with a data plan where the only limit is turning the car off.”

In addition to the 4G LTE connection enabled by AT&T, the OnStar Basic Plan4 comes standard on all new Buick retail models. The Basic Plan includes select remote vehicle services and the OnStar AtYourService marketplace via the myBuick mobile app5 among other features.

Read the entire article on Buick.com!