(This article appears on Buick.com)
Momentum continues in advance of new product infusion
DETROIT –Buick will set a global sales record for the third consecutive year in 2015.
In mid-December, annual sales surpassed last year’s record 1,170,115 vehicles driven by record sales in China and record crossover deliveries in the United States. Yearend sales for Buick are expected to surpass 1.2 million vehicles.
“Buick’s momentum is undeniable as new customers worldwide discover Buick’s lineup of beautiful, approachable premium vehicles,” said Duncan Aldred, vice president of Global Buick.
“We think 2016 will be another watershed year for the brand with the global launch of the new 2017 LaCrosse, the North American launch of the Envision, the U.S. launch of the Cascada, and the Chinese launch of a new Verano hatchback. Our products and our customer service have never been better.”
In China, Buick sales have surpassed 100,000 units for two consecutive months and annual sales are expected to reach 1 million units for the first time. The all-new Excelle GT launched this year is the country’s bestselling model.
The popularity of crossovers has significantly contributed to brand growth in all markets. In the U.S., Encore small crossover sales have grown for 23 consecutive months and are on track to become the best sales in eight years for a single Buick model. Combined with China, Encore sales will top 140,000 vehicles globally.
Crossover sales industrywide have increased 3 percentage points in the U.S. this year, accounting for 40 percent of all new vehicles sold. At Buick, Encore and Enclave crossover sales account for 60 percent of U.S. Buick sales so far this year.