Category Archives: Ford

Top 10 Most Owned Car Brands in the United States

A mix of domestic and foreign brands

When it comes to what Americans drive, it’s not just about horsepower or looks — it’s about trust. Currently, that trust is split between U.S. brands and foreign automakers. A recent analysis by Insurify, based on over 97 million insurance quotes, shows that a majority of Americans, 55.4%, own foreign-branded vehicles, while 44.6% drive domestic ones.

This list of the top 10 most owned car brands in the United States reflects a country that’s fiercely loyal to a few familiar names, while also open to international newcomers that offer value and dependability. Here’s how it breaks down in 2025.

1. Chevrolet

2026 Chevrolet Silverado EV Trail Boss

Chevrolet

Chevrolet is the most owned car brand in the United States, accounting for 12.5% of all vehicles on the road. Headquartered in Detroit, Chevrolet is an American company known for its broad lineup, from trucks like the Silverado to budget-friendly sedans and crossovers. The brand’s deep roots in American car culture and its nationwide dealer network help it stay firmly planted at the top, especially in regions like the Midwest, where domestic brands still dominate.

2. Ford

Ford Mustang Mach-E

Ford

Ford ranks second among the most owned car brands in the country, with 11.7% of U.S. vehicles bearing the blue oval. Like Chevrolet, Ford is an American manufacturer with a legacy dating back more than a century. The Ford F-150 remains the most popular vehicle model in 21 states, a clear sign of Ford’s dominance in the pickup segment. With newer models like the Maverick and the all-electric Mustang Mach-E, Ford continues to evolve while maintaining its strong hold on American roads.

3. Toyota

2026 Toyota RAV4 GR Sport

Toyota

Toyota is the most popular foreign car brand in the United States, making up 10.5% of all vehicles on the road. Based in Japan, Toyota has earned a reputation for long-lasting reliability and fuel efficiency. Its lineup, which includes staples like the Camry, Corolla, and RAV4, is a favorite in coastal states, where foreign automakers dominate the market. Toyota’s growing hybrid and electric offerings are likely to strengthen its position in the years to come.

4. Nissan

2026 Nissan Leaf

Nissan

Nissan holds 8.6% of the U.S. vehicle market, making it the second-most owned foreign brand in the country. Also based in Japan, Nissan has long appealed to budget-conscious drivers looking for affordable and practical options. Popular models like the Altima, Rogue, and Sentra are commonly seen in urban and suburban areas, and the brand maintains strong loyalty despite some recent dips in perceived quality and reliability.

5. Honda

2026 Honda CR-V TrailSport

Honda

Honda vehicles make up 8.3% of the American market. Headquartered in Japan, Honda is known for producing dependable, fuel-efficient cars like the Civic, Accord, and CR-V. The brand’s vehicles are particularly popular among young drivers and commuters, and in some cases, Hondas are even more “American” than domestic brands, with some models like the Accord containing a higher percentage of U.S.-sourced parts than a Ford F-150.

6. Hyundai

2026 Hyundai IONIQ 6 N Line

Hyundai

Hyundai has carved out 5.7% of the U.S. market and continues to grow. Based in South Korea, Hyundai was once seen as a budget alternative but is now recognized as a leader in design, tech, and warranty coverage. With successful models like the Tucson, Elantra, and the Ioniq EV series, Hyundai is attracting a new wave of buyers who want value without sacrificing features.

7. Kia

2025 Kia K5

Kia

Kia follows closely behind Hyundai, making up 5.1% of the cars on American roads. Also headquartered in South Korea, Kia has followed a similar trajectory, shedding its budget image in favor of bold design and loaded interiors. With vehicles like the Sportage, Telluride, and Forte, Kia has become a go-to for families and young professionals alike. The brand’s growing electric offerings suggest its popularity may only increase.

8. Dodge

2025 Dodge Charger Daytona

Stellantis

Dodge vehicles account for 5.0% of the U.S. market. As a long-standing American brand under the Stellantis umbrella, Dodge is best known for its muscular sedans like the Charger and Challenger. Although the brand’s lineup is shrinking, its identity as a performance-first automaker continues to attract drivers who crave power and personality, even as those vehicles inch closer to extinction in the EV era.

9. Jeep

2026 Jeep Cherokee

Jeep

Jeep makes up 3.9% of the U.S. vehicle market. Also an American brand under Stellantis, Jeep has long traded on its rugged image and off-road heritage. Vehicles like the Wrangler and Grand Cherokee have earned cult followings, and Jeep’s expansion into electrified models shows it’s trying to bridge its legacy with future trends. However, the brand’s reliance on foreign parts may complicate its “Made in America” image in the years ahead.

10. GMC

2025 GMC Sierra EV Denali

GMC

GMC accounts for 2.6% of the vehicles on American roads. A division of General Motors, this American brand specializes in trucks and SUVs with an upscale twist.

Models like the Sierra, Yukon, and Acadia appeal to drivers who want durability without giving up comfort. While GMC has a smaller market share compared to others on this list, its loyal base and presence in truck-heavy regions keep it relevant.

Final thoughts

While five of the top ten brands are headquartered in the United States, foreign automakers still hold a slight majority overall. This divide is mostly regional, with states like Michigan and Texas skewing heavily domestic, while coastal areas overwhelmingly favor foreign brands like Toyota and Honda.

But the “domestic vs. foreign” debate is getting harder to define. Many American-brand vehicles rely on foreign parts, and some foreign-brand cars are made with more U.S.-sourced materials than their domestic rivals. For example, only 45% of the Ford F-150’s content is U.S.-made, compared to 55–60% for the Honda Accord.

With new tariffs raising the cost of imported vehicles and parts, these distinctions could start to matter more, both at the dealership and on your insurance bill. Still, at the end of the day, most Americans don’t care where an automaker is headquartered. They care whether it works, and these 10 brands have proven they do.

2025 Ford Ranger vs Chevrolet Colorado: Battle of American Midsize Pickups

Two of the segment’s top contenders

Americans love their trucks, but with the prices of many full-size pickups soaring over the last decade, many consumers are moving to midsize models. The Ford Ranger and Chevrolet Colorado aren’t as tough as their larger siblings, but they offer a solid balance of price and proven capability. With American ingenuity behind them, American midsize pickups manage to hold the spotlight, even as the competition grows fiercer. 

2024 Ford Ranger

Ford

Both the Ford Ranger and Chevrolet Colorado see relatively minor changes, save for one, for the 2025 model year. The biggest news revolves around the Colorado, which sees a 2.7-liter turbocharged four-cylinder engine become the sole powertrain option. Otherwise, both midsize pickups get a few new paint colors and a standard feature shake-up.

2024 Chevrolet Colorado

Chevrolet

Invigorating performance

While midsize trucks may have grown, they’re still smaller than full-size pickups. Don’t let size fool you, though. Both the Ford Ranger and Chevrolet Colorado pack in enough power to tow heavy loads and embrace the hours spent both on and off-road. Regardless of which model you pick, a turbocharged four-cylinder engine comes standard, but the Ranger has several options to choose from.

2024 Ford Ranger

Ford

Most 2025 Ford Rangers come powered by a 2.3-liter turbocharged four-cylinder engine that delivers 270 horsepower and 310 lb-ft of torque. Upper-tier Ranger models are available with a 2.7-liter twin-turbo V6 engine that generates 315 horsepower and 400 lb-ft of torque. Power from both engines flows through a 10-speed automatic transmission. At its peak, a properly equipped Ford Ranger can tow up to 7,500 lbs.

All 2025 Chevrolet Colorado models come powered by a 2.7-liter turbocharged four-cylinder engine, producing 310 horsepower and 430 lb-ft of torque. Power comes channeled through an eight-speed automatic transmission. As far as capability goes, the Colorado can tow a tad more than the Ford Ranger, up to 7,700 lbs. when properly equipped.

2024 Chevrolet Colorado

Chevrolet

While the off-road version of the Chevrolet Colorado packs the same engine as its lower trim levels, the Ranger does no such thing. The off-road Ranger Raptor boasts a 3.0-liter twin-turbo V6 engine that produces 405 horsepower and 430 lb-ft of torque. Like in its lower trim levels, the Ranger Raptor comes equipped with a 10-speed automatic transmission. 

Simplified designs

Midsize trucks don’t need to be complicated, and while some automakers try to slot in as many features as they can, Ford and Chevrolet have instead chosen to keep it simple. Both midsize pickups are available in a single configuration: a crew cab with a five-foot bed. You can’t opt for a single or extended cab configuration or a longer bed at all.

2024 Ford Ranger Lariat

Ford

The Ford Ranger features a modernized cabin, thanks in part to its redesign for the 2024 model year. An eight-inch digital gauge display and a 10.1-inch touchscreen display come standard, as does Apple CarPlay and Android Auto compatibility. If touchscreen controls aren’t your style, the Ranger includes more physical controls. For a more luxurious layout, the Lariat trim, which starts at $43,880, includes leather-trimmed heated front and rear seats and a 10-speaker B&O sound system. 

2023 Chevrolet Colorado

Chevrolet

The Chevrolet Colorado is no slouch, though. Chevy’s midsize entry tops the Ranger with an 11.3-inch touchscreen display and an 11-inch digital gauge display. Apple CarPlay and Android Auto compatibility also come standard. For a sportier aesthetic, the Z71, available from $43,900, pops in with a jet black interior and red accents. It rides on athletic 18-inch wheels and boasts LED lighting that completes the model’s intimidating stance. For a more capable off-roading experience, the ZR2 is the ideal pick from the Colorado range. That trim level includes a three-inch lift with a high-performance suspension, an off-road performance display, and much more.

Yes, the GMC Canyon exists

While the Ford Ranger and Chevrolet Colorado are bona fide American contenders in the midsize pickup segment, I’d be remiss if I didn’t mention the GMC Canyon. Sister to the Colorado, the GMC Canyon shares many of the same amenities, including the 11.3-inch touchscreen display and powertrain. It can also tow up to 7,700 lbs., but the Canyon includes several important features that the Colorado lacks.

2025 GMC Canyon

GMC

Available from $38,400, the GMC Canyon features standard wireless Apple CarPlay and Android Auto connectivity. Heated exterior mirrors make it onto the spec sheet as well, as does Blind Zone Steering Assist with Trailering. The cargo bed makes organizing gear a breeze with eight tie-downs and an optional half-gate position. Meanwhile, an optional integrated tailgate storage system, complete with a drain, makes the Canyon even more versatile.

Compared to the Ford Ranger and Chevrolet Colorado, the GMC Canyon offers more upscale amenities, as evidenced by its higher price tag. If you’re interested in merging the niceties of an upscale car or crossover with the capability of a midsize truck, then it’s hard to go wrong with a Canyon. If you don’t need all the bells and whistles, however, both the Ranger and Colorado make for a more attractive pickup.

2024 Ford Ranger

Ford

Final thoughts

The midsize pickup segment features several fantastic contenders, including the Ford Ranger and Chevrolet Colorado. Designed to offer capability comparable to the lower end of their full-size siblings, the Ranger and Colorado make for fantastic weekend warriors. If you need a daily driver, keep in mind that the Ranger earns better fuel economy. The Chevrolet Colorado proves to be a touch easier on your wallet, though, while the GMC Canyon carries itself with more splendor. When it comes to midsize pickups, it’s hard to go wrong with the innovation and ingenuity of the American spirit.

Top 10 Most Driven Cars in 2025

Racking up the miles

When new car prices are pushing all-time highs, understanding how much you’re really getting out of a vehicle has never been more important. A recent study from iSeeCars looked at over 1 million used vehicles to identify which cars Americans are driving the most, and which are sitting idle in garages. The results paint a revealing picture: the most driven vehicles tend to be family-focused, fleet-friendly, or incredibly practical. On the flip side, the least driven models are often expensive, flashy, or electric.

Mileage, as it turns out, is a useful lens for evaluating value. A car driven 20,000 miles per year provides more utility (and often better long-term economics) than a car driven just 5,000 miles annually. That’s why models like the Chrysler Pacifica and Chevrolet Suburban, while not the flashiest on the road, top the list of the most-used vehicles in America. These cars aren’t just bought — they’re depended on. Below are the top 10 most-driven cars based on iSeeCars’ study, and what their mileage tells us about how Americans really use their vehicles.

Chrysler Pacifica

2025 Chrysler Pacifica

Stellantis

The Chrysler Pacifica takes the top spot as America’s most driven vehicle, averaging an impressive 20,882 miles per year, 70% more than the national average of 12,307. Despite being a minivan in an SUV-dominated market, the Pacifica’s versatility, spaciousness, and popularity among large families and fleet operators make it a workhorse. Its average new price of $47,615 might not be the cheapest on this list, but its cost per 1,000 miles of just $2,280 makes it a relatively economical choice for high-mileage drivers. That combination of high usage and affordability per mile helps cement its role as the go-to hauler for people who really drive.

Chrysler Voyager

2022 Chrysler Voyager

Chrysler

Following closely behind is the Chrysler Voyager, averaging 19,948 miles per year. Slightly more affordable than its sibling, the Voyager comes in at an average new price of $37,248. That lower price translates to an even better cost-per-mile figure of just $1,867 for every 1,000 miles driven, the second cheapest among the top 10. Though it lacks some of the higher-end tech and features of the Pacifica, its utilitarian appeal and common use in commercial fleets help explain why it racks up the miles so reliably.

Chrysler Pacifica Hybrid

2025 Chrysler Pacifica Plug-in Hybrid Pinnacle

The Pacifica Hybrid blends the utility of a minivan with the fuel-saving benefits of electrification. It’s the third most driven vehicle in the country, with drivers putting on an average of 19,575 miles a year. While it has a higher sticker price than its gas-powered counterpart at $53,003, its average cost per 1,000 miles — $2,708 — is still reasonable given the added efficiency of hybrid power. With its ability to handle long hauls while offering some electric-only range for short trips, it’s easy to see why families and ride-share drivers are racking up the miles.

Chevrolet Malibu

2025 Chevrolet Malibu

Chevrolet

One of the few sedans to crack the top 10, the Chevrolet Malibu averages 18,762 miles annually, well above average for any vehicle, let alone a midsize sedan. Priced at $28,637 when new, it’s the cheapest vehicle in the top five and also one of the most cost-efficient, coming in at just $1,526 per 1,000 miles. Its presence here is partly due to its widespread use in rental and fleet services, but it also speaks to the model’s overall durability and low operating costs, which appeal to budget-conscious consumers and fleet managers alike.

Chevrolet Suburban

2025 Chevy Suburban

GM Pressroom

As the original full-size SUV, the Chevrolet Suburban continues to serve families, government agencies, and corporate fleets. With an annual mileage average of 18,317, it’s clear that drivers rely heavily on the Suburban for long-distance trips. Its higher-than-average price tag of $70,199 means it costs $3,832 per 1,000 miles — steeper than the sedans and minivans above, but still respectable given its size, cargo capacity, and power. It’s a large vehicle for people with large transportation needs, and it shows in the odometer.

Nissan Armada

2025 Nissan Armada Platinum Reserve

The Nissan Armada is another large SUV on this list, averaging 17,885 miles annually. At an average new price of $64,467, it’s on the pricier side, and its cost per 1,000 miles lands at $3,604. Like the Suburban, the Armada serves big families and commercial drivers who need passenger and cargo space in equal measure. Its strong V8 engine and towing capacity make it a favorite in regions where big SUVs are still king, especially for long-distance travel.

Ford Mustang Convertible

2024 Ford Mustang

Ford

The Ford Mustang convertible is arguably the most surprising entry in the top 10. Known more for weekend cruising than daily commuting, it nonetheless racks up 17,660 miles per year on average. That’s a lot of driving for a car associated with style and performance rather than utility. Its $49,592 price tag translates to $2,808 per 1,000 miles, making it a decent value for those who want to enjoy their drive without completely breaking the bank. Its appearance here may be partly influenced by fleet or rental use in sunbelt states, where convertible Mustangs are a common sight.

Ford Expedition Max

2025 Ford Expedition Max

Ford

At 17,051 miles per year, the Ford Expedition Max is another heavy-duty SUV getting plenty of road time. With an average new price of $76,723 — the second highest on this list — it’s not cheap to own, costing $4,500 per 1,000 miles. But for large families, government fleets, or those with long commutes and a need to haul both people and gear, it delivers. Its extended wheelbase and large cargo area make it especially valuable for those whose travel needs are constant and demanding.

GMC Yukon XL

2025 GMC Yukon Denali Ultimate

Similar to the Expedition Max in size and function, the GMC Yukon XL sees about 16,926 miles per year of use. It carries a hefty average new price of $77,327, which results in a per-1,000-mile cost of $4,569. It’s clearly not the cheapest option for getting around, but it offers capability, comfort, and presence. For suburban and rural drivers with long school runs, road trips, or business needs, the Yukon XL is often worth the premium.

Kia Carnival

2022 Carnival

Kia

Rounding out the top 10 is the Kia Carnival, a relative newcomer that’s carved out a niche among modern minivans. It sees an average of 16,884 miles annually and costs about $2,390 per 1,000 miles. At $40,352 new, it’s one of the more affordable high-use vehicles, and its SUV-like styling combined with true minivan practicality has helped it gain traction. Families love its spacious interior, and it’s increasingly showing up in commercial use too — two factors that contribute to its high mileage figures.

Final thoughts

With car prices still hovering near record highs, it’s more important than ever to factor in not just what a car costs, but how much you’ll actually drive it. For many, the best car isn’t the flashiest or the fastest — it’s the one that works hardest for every mile you’re on the road.

Shopping for a 2025 Chevrolet Colorado? Here’s What Experts Say You Should Look at Instead

The Chevrolet Colorado eyes versatility

Midsize trucks stand out as a popular choice among consumers looking for the ideal blend of practicality, performance, and comfort. Smaller than full-size trucks yet still plenty capable, midsize pickups offer impressive towing capacity, off-road capability, and some of the industry’s latest tech. The Chevrolet Colorado in particular puts versatility at the forefront with a model range tailored to the many needs of the modern driver.

2023 Chevrolet Colorado

Chevrolet

The Chevrolet Colorado received a complete redesign back in 2023, so it comes as no surprise that the midsize pickup has only seen minor updates over the past few years. In its most recent iteration, several trims get a standard rear defroster, while the Advanced Trailering package comes standard on the Trail Boss and Z71 trims. The top ZR2 gets several upscale features, like a heated steering wheel, wireless charging pad, and ventilated front seats. Starting at $31,900, the 2025 Chevrolet Colorado is a solid offering in the midsize pickup segment.

Regardless of trim level, the Chevrolet Colorado comes stocked with a 2.7-liter turbocharged four-cylinder engine paired with an eight-speed automatic transmission, producing 310 horsepower and 430 lb-ft of torque. When properly equipped, the Colorado can tow up to 7,700 lbs., the highest of any midsize pickup, and is rated for an EPA-estimated 20 mpg in combined city/highway driving. 

2023 Chevrolet Colorado

James Riswick

Even the base Chevrolet Colorado WT comes well-equipped, with a standard 11.3-inch touchscreen display with Apple CarPlay and Android Auto compatibility. The LT trim adds a few comfort and convenience features, like remote start and an EZ-lift & Lower tailgate with flexible storage. Both models come with standard rear-wheel drive, with four-wheel drive available for an additional $3,300.

Interestingly, the Colorado’s lineup features three off-road trim levels: Trail Boss, Z71, and ZR2. All three models feature a drive mode selector and a powerful turbo four under the hood, but it’s the Trail Boss that gets an off-road suspension with a two-inch lift and wider stance. The Z71 adds red recovery hooks and rides on glossy 18-inch aluminum wheels. Designed for the trails, the ZR2 features an off-road package with a three-inch lift, taller and wider stance, and a high-performance suspension.

2023 Chevrolet Colorado

Chevrolet

Thanks to its redesign in 2023, the Chevrolet Colorado features a modernized interior, complete with plenty of tech. Chevy’s midsize entry isn’t the only pickup that offers versatility throughout its lineup, though. There are other trucks that might be a better buy, depending on your wants and needs.

Ford Ranger

The Ford Ranger followed the Chevrolet Colorado’s lead with a complete redesign for the 2024 model year. Like its American competitor, the Ranger only sees minor changes for the 2025 model year, the most notable of which is a new Black Appearance package. The 2025 Ford Ranger starts at $33,080 and is available in three trim levels.

2025 Ford Ranger Raptor

Ford

A 270-horsepower 2.3-liter turbocharged four-cylinder engine comes standard in the base Ranger, but upper trims get a more powerful 2.7-liter twin-turbo V6 engine that’s good for 315 horsepower and 400 lb-ft of torque. Both engines come mated to a 10-speed automatic transmission. At its toughest, the Ranger can tow up to 7,500 lbs. The Ford Ranger is most efficient when equipped with the four-cylinder engine, which earns up to 23 mpg combined.

The base Ranger is fairly lackluster, with little more than basic amenities and 17-inch wheels. Stepping up to the Lariat model brings plenty of luxury, with two 12-inch digital displays and a premium B&O 10-speaker sound system. Leather-trimmed front bucket seats and a heated, leather-wrapped steering wheel put the Ranger Lariat a step above competitors.

2025 Ford Ranger

Ford

The Ford Ranger Raptor is a different beast entirely, with a 3.0-liter twin-turbo V6 engine that packs 405 horsepower and 430 lb-ft of torque. The off-road truck gets locking front and rear differentials and a stiffer suspension for when the going gets tough. Opting for the Ranger Raptor will run you $55,820, and maximum towing capacity drops to 5,510 lbs.

Toyota Tacoma

2024 was apparently the year of the redesigned pickup, with the Colorado a year early to the party. The Toyota Tacoma’s latest rendition brings a fresh style and the addition of front tow hooks to the spec sheet. The Tacoma is one of the few remaining vehicles to give drivers a choice between an eight-speed automatic and a six-speed manual transmission. The 2025 Toyota Tacoma is available from $31,590 and at its most efficient, is rated for an EPA-estimated 23 mpg in combined city/highway driving.

2025 Toyota Tacoma Limited

Toyota

While its American competitors are only available in a single configuration, the Toyota Tacoma comes in multiple cab and bed configurations. The base model has two engine options, dependent on your choice of transmission. The automatic transmission brings the least power, up to 228 horsepower and 243 lb-ft of torque. The manual transmission gets the more powerful powertrain, producing 270 horsepower and 310 lb-ft of torque. All other trims get a 2.4-liter turbocharged four-cylinder engine that delivers 278 horsepower and 317 lb-ft of torque.

The base Tacoma rolls out with an eight-inch touchscreen display, complete with wireless Apple CarPlay and Android Auto compatibility. Upgrading to Tacoma models with TRD badging makes the midsize pickup more versatile. The TRD PreRunner gets a front suspension lift, while the TRD Sport gets a tuned suspension. The TRD Off-Road trim is built for the trails, with Bilstein monotube shocks ready to roll.

2025 Toyota Tacoma

Toyota

If you value comfort over capability, the Tacoma Limited brings plenty of luxury amenities that could put full-size trucks to shame. The midsize pickup rides on an adaptive variable suspension that results in a more comfortable ride. Features like a power open-and-close tailgate and power-extending running boards make truck ownership more convenient. Inside, the Limited trim gets a luxurious look with upscale materials, including walnut burl-wood accents.

GMC Canyon

The GMC Canyon and Chevrolet Colorado are both midsize trucks offered by sister brands. The two trucks share the 310-horsepower turbocharged four-cylinder engine and eight speed automatic transmission, but the Canyon is a step up in terms of amenities. Available from $38,400, the 2025 GMC Canyon offers identical towing capacity to the Colorado, topping out at 7,700 lbs.

2025 GMC Canyon

GMC

The base Canyon Elevation rolls out with a sweet spec sheet, including an 11.3-inch touchscreen display and wireless Apple CarPlay and Android Auto compatibility. An off-road suspension with a two-inch lift and wide stance gives the Canyon a rather aggressive demeanor. Unfortunately, the Duramax diesel engine from the previous generation is still MIA.

The AT4 model is ready for rocky trails, with a standard off-road suspension package and standard four-wheel drive with an automatic locking rear differential. The EZ-lift & Lower tailgate from the Colorado and athletic 18-inch wheels are standard as well. Inside, the Canyon struts its stuff, with heated front seats and an auto-dimming rearview mirror.

2025 GMC Canyon

GMC

The top-spec Denali trim is where the GMC Canyon takes a leap above its Chevy cousin. The luxury-esque model rides on 20-inch wheels with five-inch chrome assist steps. If diamond-cut dark grey wheels aren’t your style, 20-inch black aluminum wheels are optional. Comfort amenities include a heated steering wheel, heated and ventilated front seats, and power lumbar control.

Final thoughts

2023 Chevrolet Colorado

James Riswick

Midsize trucks are the smart choice for drivers who need the strength and practicality of a truck without the sheer bulk of a full-size model. While the 2025 Chevrolet Colorado offers a refined ride with a modernized interior and versatile range of models, there may be a truck better suited for your needs. Before you set your sights on a single model, give some of the Colorado’s rivals a test drive!

These Trucks Lose Nearly Half Their Value in 5 Years

Going the distance, without breaking the bank

When it comes to buying a new truck, most people expect some depreciation. But for certain pickups, the value drop over five years is steeper than you might think. While trucks generally retain more value than SUVs or electric vehicles, iSeeCars’s latest report shows that several models still lose nearly half their value after just five years on the road.

Based on an analysis of over 800,000 five-year-old used vehicles sold between March 2024 and February 2025, here’s how depreciation stacks up across some of the most popular trucks in America, starting with the ones that lose the most.

Nissan Titan – 48.1% depreciation

2024 Nissan Titan

Nissan

The full-size Nissan Titan might offer a big V8 and plenty of towing capacity, but it also comes with one of the highest depreciation rates among trucks. On average, Titan owners lose 48.1% of their truck’s original value, or about $22,459, after five years. Despite offering solid standard features and a roomy cabin, the Titan struggles with brand loyalty and resale value. Part of the issue is perception — Nissan’s full-size pickup doesn’t carry the same cachet as offerings from Ford, GM, or Toyota, and its aging platform hasn’t helped.

Ram 1500 Classic – 48.1% depreciation

2021 Ram 1500 Classic

Ram

The Ram 1500 Classic sticks around in showrooms as a budget-friendly alternative to the newer 1500, but its value takes a hit over time. With an average five-year depreciation of 48.1%, amounting to a loss of about $18,634, the Classic is one of the worst performers in the segment. The lower sticker price helps keep it competitive for fleet buyers and bargain hunters, but its older design and dated interior tech make it less appealing on the used market compared to the latest crop of full-size trucks.

Nissan Titan XD – 47.9% depreciation

2020 Nissan Titan XD

Nissan

Sitting between a half-ton and a three-quarter-ton truck, the Nissan Titan XD was designed to offer more towing capacity without jumping into heavy-duty territory. But it seems this middle-ground positioning hasn’t resonated with buyers. With 47.9% depreciation over five years, translating to a massive $25,306 in lost value, the Titan is one of the worst-performing trucks in terms of resale. That’s a tough pill to swallow for buyers who expected this workhorse to hold its value better.

Ford F-150 – 43.4% depreciation

2024 Ford F-150

Ford

The Ford F-150 is America’s best-selling vehicle, but even top sellers aren’t immune to depreciation. After five years, the average F-150 sheds 43.4% of its value, or about $16,236. That’s worse than the truck segment’s 40.4% average. The sheer volume of F-150s on the road may be a factor — when supply is high, resale value tends to suffer. Still, its loyal following and broad trim selection mean it remains a strong choice, especially for buyers who plan to hold onto it longer.

Ram 1500 – 42.8% depreciation

2025 Ram 1500

Ram

The standard Ram 1500 fares slightly better than the Classic variant, but still sees 42.8% depreciation in five years, equivalent to roughly $17,241. That’s slightly worse than the industry average and below segment leaders like the Toyota Tundra. While the Ram 1500 is often praised for its luxurious interior and smooth ride, those perks don’t seem to translate into strong resale value. Still, it’s a comfortable daily driver for those who aren’t concerned about trade-in numbers.

Honda Ridgeline – 42.4% depreciation

2025 Honda Ridgeline

Honda

The Honda Ridgeline is an unconventional pick in the truck world. Built on a unibody platform and featuring an independent rear suspension, it offers a car-like ride that some buyers love, and others avoid. Despite its practicality, the Ridgeline drops 42.4% in value after five years, equaling a $17,013 hit. It’s a unique truck that fills a niche, but resale data suggests it hasn’t found widespread acceptance among traditional truck shoppers.

GMC Sierra 1500 – 41.6% depreciation

2022 GMC Sierra 1500

GMC

The GMC Sierra 1500 — a sibling to the Chevy Silverado — loses 41.6% of its value over five years, or around $15,949. Like many full-size pickups, it’s caught in the crossfire of increasing new vehicle prices and a hypercompetitive segment. GMC’s premium branding doesn’t seem to be enough to keep values high, especially as buyers weigh more luxurious options from Ram and tech-forward rivals from Ford.

Chevrolet Silverado 1500 – 41.5% depreciation

2020 Chevrolet Silverado 1500

Chevrolet

The Chevy Silverado 1500 closely mirrors the Sierra’s trajectory, with 41.5% depreciation translating to a $15,367 drop in value. While it offers solid performance and trim variety, it often lags behind the Ford F-150 in innovation and interior design, two factors that can weigh heavily in resale. Chevy loyalists still have plenty of love for the Silverado, but the used market hasn’t been as kind in recent years.

Chevrolet Colorado – 40.9% depreciation

2023 Chevrolet Colorado

James Riswick

The Chevy Colorado dips just below the 41% mark with 40.9% depreciation, equaling about $13,050 lost over five years. That makes it barely worse than the average midsize truck, but far behind resale champs like the Toyota Tacoma. With a redesign on the horizon, the current-gen Colorado may start to see even more pressure on resale values as buyers shift to newer tech and styling.

Final thoughts

While trucks generally outperform other vehicle types when it comes to value retention, there’s still a wide range of outcomes depending on the brand, model, and size. Midsize trucks tend to hold their value better than full-size ones, and models like the Toyota Tacoma and Tundra are clear standouts for buyers who prioritize long-term ownership costs. For those considering a new truck purchase, it pays to look beyond just features and horsepower. How well your truck holds its value could mean thousands in your pocket when it’s time to sell or trade in.

Canada To Offer Tariff Exemptions for Automakers Maintaining Domestic Production

  • Ottawa exempts automakers from tariffs if Canadian production levels are maintained or increased.

  • U.S. tariffs prompt Canadian countermeasures: CUSMA vehicle imports partially excluded from duties.

  • Federal relief includes a six-month tariff holiday and loan support for affected Canadian companies.


The federal government announced April 15 that automakers that continue producing vehicles in Canada will receive an exemption from federal countermeasure tariffs. This is part of its response to new U.S. import duties on automobiles.

Finance Minister François-Philippe Champagne said companies can import a limited number of U.S.-built vehicles without paying Canadian retaliatory tariffs, provided the vehicles meet Canada-U.S.-Mexico Agreement (CUSMA) standards. The exemption applies only to automakers that maintain or increase Canadian production and investment levels.

The federal government introduced the measure in response to U.S. President Donald Trump’s decision earlier this month to impose a 25 % tariff on all imported vehicles. Trump included a partial exemption under CUSMA for vehicles assembled within North America. Ottawa responded with similar tariffs targeting U.S.-assembled vehicles destined for the Canadian market.

Auto Parts Tariffs May Be Delayed as Trump Considers Limited Exemptions

Under the new Canadian policy, automakers that scaled back production in Canada could see reduced tariff-free import allowances. In addition, Champagne announced a six-month tariff holiday for goods imported from the U.S. and used in domestic manufacturing, health care, and public safety sectors.

Prime Minister Mark Carney addressed the issue during a campaign stop in Quebec, calling the North American auto sector one of the most integrated industrial systems globally. “President Trump’s tariffs are an attempt in some degree to pull apart that integration and the benefits that come from that integration,” Carney said.

Carney also indicated that tariffs on U.S. auto parts, scheduled to take effect by May 3, may be reconsidered. He said he has been discussing with senior executives from Canadian and international automakers.

Honda Canada Addresses Production Change Rumours

Automakers, including Ford, General Motors, and Stellantis, have urged the Trump administration to reconsider the duties. Industry analysts say they are likely to increase costs and disrupt cross-border supply chains. On April 14, Trump suggested that a delay or additional exemptions may be forthcoming.

To support Canadian businesses affected by the dispute, Ottawa announced a range of relief measures, including a temporary tariff exemption for certain U.S. imports and an expanded large enterprise tariff loan facility now accepting applications.

Source: Automotive News

The post Canada To Offer Tariff Exemptions for Automakers Maintaining Domestic Production appeared first on Motor Illustrated.

Auto Parts Tariffs May Be Delayed as Trump Considers Limited Exemptions

  • Trump may delay parts tariffs to give automakers time to shift supply chains domestically.

  • S. auto firms say broad tariffs will raise costs, cause layoffs, and hurt competitiveness.

  • Stock markets reacted positively to Trump’s comments on potential relief for car manufacturers.


On April 14, U.S. President Donald Trump said he is exploring potential exemptions to a planned 25% tariff on imported automotive parts. He cited the need to give manufacturers time to relocate production to the United States.

In the Oval Office, Trump stated, “They’re switching to parts that were made in Canada, Mexico and other places, and they need a little bit of time, because they’re going to make them here.”

The announcement comes as U.S. automakers continue lobbying the administration to shield low-cost vehicle components from new import duties. Ford, General Motors, and Stellantis have indicated a willingness to pay tariffs on completed vehicles and significant assemblies like engines but argue that sweeping tariffs on smaller parts could increase production costs by billions of dollars, disrupt supply chains, and trigger layoffs.

Trump’s comments briefly lifted auto stocks, with GM, Ford and Stellantis shares rebounding from session lows following the remarks.

The White House has already implemented a 25% tariff on fully assembled vehicle imports, and tariffs on parts will take effect no later than May 3rd. Current trade rules under the North American agreement allow for exemptions if vehicles meet minimum domestic content thresholds.

Automakers have argued that the proposed parts duties contradict the administration’s stated goal of revitalizing U.S. manufacturing. Industry representatives have warned that higher input costs could force companies to reduce investment or issue profit warnings.

Source: Automotive News

The post Auto Parts Tariffs May Be Delayed as Trump Considers Limited Exemptions appeared first on Motor Illustrated.

U.S. Auto Tariffs Prompt Production Cuts, Layoffs and Price Hikes Across Industry

  • U.S. begins 25% auto tariff; automakers halt production and plan domestic output shifts.
  • Imported vehicle prices could rise up to US 27,200; parts tariffs begin May 3.
  • Canada, China, and E.U. respond with retaliatory tariffs and trade negotiations intensify.

A 25 % tariff on imported vehicles took effect in the United States on April 3, prompting production changes, layoffs, and pricing adjustments across the auto industry. The tariff will extend to imported automotive parts beginning May 3.

The levies, introduced by the Trump administration, are part of a broader strategy to increase domestic manufacturing. In response, companies have begun pausing or shifting production while re-evaluating vehicle pricing.

Automakers and analysts project sharp price increases for both imported and U.S.-made vehicles. Estimates from Anderson Economic Group suggest that prices could rise by U.S. 3,400 to 6,100 for domestically built vehicles, while imports from Europe and Asia could increase by up to 27,200. In 2024, imports made up about 45 percent of U.S. new-vehicle sales. Major suppliers included Mexico, Japan, South Korea, Canada, and Germany.

Volkswagen U.S. Will Indicate Import Tariff as Separate Fee on Window Stickers

Stellantis temporarily laid off 1,000 workers in Michigan and Indiana and paused production at its Windsor, Ontario, and Toluca, Mexico plants. The Windsor plant builds the Chrysler Pacifica, Voyager, and electric Dodge Charger Daytona, while the Toluca facility produces the Jeep Compass and upcoming Jeep Wagoneer S.

Infiniti has suspended production of the Mexico-built QX50 and QX55 for the U.S. market. Volkswagen and Audi have delayed shipments of vehicles built in Mexico and overseas. Some cars are being held at U.S. ports.

In contrast, some automakers are shifting output to U.S. factories. Nissan reversed plans to eliminate a shift at its Tennessee plant. Mercedes-Benz is evaluating a production shift to its Alabama facility, while GM is increasing pickup truck production at its Indiana plant.

Pricing strategies also vary. Volkswagen added a line on window stickers for the import fee to destination charges for vehicles made in Europe and Mexico. Ferrari and Ineos raised prices for U.S.-bound models by up to 10 and 11 %, respectively.

Ford and Stellantis introduced short-term promotions offering employee pricing to all customers. Ford’s discount runs through June 2, while Stellantis’ offer ends April 30. Hyundai has not adjusted pricing but is evaluating potential impacts.

Canada responded by implementing its own 25 % tariff on U.S.-made vehicles. Under the USMCA, only the non-Canadian content of vehicles that meet trade agreement rules is subject to duties. According to Economy Minister Marcelo Ebrard, Mexico is in talks with the U.S. to mitigate tariff impacts within 40 days.

U.S. auto tariffs do not apply to vehicles from Canada and Mexico that comply with USMCA rules, but they will be subject to levies on any non-U.S. content. Auto parts made in those countries also remain exempt until a method for assessing non-domestic content is finalized.

Source: Automotive News

The post U.S. Auto Tariffs Prompt Production Cuts, Layoffs and Price Hikes Across Industry appeared first on Motor Illustrated.

The Best 0% APR Car Deals for April 2025

Get ‘em while you can

With rising car prices and fluctuating interest rates, finding a 0% APR financing deal in 2025 might feel like striking gold. But, with a flood of new tariffs from the Trump administration set to send the price of cars higher, automakers are looking to capitalize on the buying frenzy with new deals.

Auto manufacturers are still rolling out interest-free loans on several models, particularly electric vehicles (EVs), offering consumers an opportunity to save thousands in financing costs. But are these deals as good as they sound? Let’s take a closer look at some of the best offers available this month and whether they’re truly worth it.

Volkswagen Tiguan: 0% APR for 60 months

2025 Volkswagen Tiguan

Volkswagen

Volkswagen is offering a 0% financing deal on the 2024 Tiguan for up to 60 months, an improvement over its previous 1.9% rate. If you’re considering a $35,000 model, this could save you more than $1,700 in interest compared to standard financing options. Given that small SUVs with 0% financing are rare, this is a strong deal.

Ford Mustang Mach-E: 0% APR for 72 months

2025 Ford Mustang Mach-E

Ford

Ford’s all-electric Mustang Mach-E continues to be a standout with a 0% APR financing offer for 72 months, plus $2,500 in bonus cash. If you’re a Tesla owner or lessee, you can grab an additional $1,000 in conquest cash, bringing the total savings to $3,500. Ford is also sweetening the deal by offering free home charger installation, making this an attractive option for EV buyers.

Lincoln Navigator: 0% APR for 72 months

2024 Lincoln Navigator

Luxury SUV buyers can take advantage of a 0% financing deal on the 2024 Lincoln Navigator. With a previous rate of 1.9% APR, this updated offer could translate to nearly $5,900 in savings on a $100,000 model. Unlike its competitors, Mercedes-Benz and BMW, which aren’t offering similar incentives, this deal makes the Navigator one of the best luxury SUV financing options right now.

Volkswagen ID.4: 0% APR for 72 months

2024 Volkswagen ID.4

Volkswagen

Another Volkswagen EV offering 0% financing is the ID.4, now available for 72 months across all trims. The addition of a $5,000 Customer Bonus makes this deal particularly compelling. If you’re looking for an electric SUV with a combination of incentives, the ID.4 is hard to beat.

GMC Hummer EV: 0% APR for 60 months

GMC Hummer EV Omega Edition

GMC

The 2025 GMC Hummer EV continues to qualify for promotional financing at 0% APR for 60 months. With competitors like Tesla’s Cybertruck carrying interest rates around 5.49%, the Hummer’s offer is a significant cost saver.

Kia EV6 and EV9: 0% APR for 72 months

2025 Kia EV9

Kia

Kia is offering some of the strongest EV incentives, with both the 2024 EV6 and 2025 EV9 qualifying for 0% APR for 72 months. Both vehicles also include a $1,000 APR Bonus Cash incentive, and the EV9 provides an alternative $10,000 Customer Cash option, which may be a better choice for some buyers.

Toyota bZ4X: 0% APR for 72 months

2025 Toyota bZ4X

Toyota

Toyota has significantly reduced prices on its 2025 bZ4X by up to $6,000, making the 0% financing offer for 72 months even more enticing. Additionally, Toyota is offering $2,500 in TFS Bonus Cash, making this a standout deal for those looking to switch to an electric SUV.

Dodge Charger Daytona EV: 0% APR for 72 months

2025 Dodge Charger Daytona

Stellantis

If you’re looking for a high-performance EV, the 2024 Dodge Charger Daytona offers 0% financing for 72 months, plus $3,000 in Bonus Cash. However, since the Daytona isn’t eligible for an EV tax credit, leasing might be a smarter alternative for some buyers.

RAM 1500: The lowest truck APR around

2025 Ram 1500

Ram

While there aren’t many 0% APR financing deals available for trucks this month, RAM is offering 1.9% financing for 72 months on most 2025 RAM 1500 models. While it’s not zero-percent, this still represents a solid financing deal compared to market rates.

Are 0% APR car loans worth it?

At first glance, a 0% APR deal sounds like a no-brainer. However, choosing between interest-free financing and a rebate can be tricky.

Ford pickup trucks displayed for sale at a Ford dealership in Glendale, California.

Mario Tama/Getty Images

For example, RAM has previously offered a choice between 0% APR for 72 months or $10,000 in savings. On a $50,000 truck, taking the financing would result in a $694 monthly payment, while opting for the rebate (assuming a 5% loan rate) would bring the cost down to $644 per month, saving over $3,600 over the loan term.

Here are a few factors to consider when deciding:

  • Total Cost vs. Monthly Payment: Lower payments might seem attractive, but it’s important to assess the overall cost of financing.
  • Negative Equity Risks: Long-term financing with low payments can make it easier to buy a more expensive car than you can afford.
  • Inflation & Rate Hikes: With inflation still impacting interest rates, 0% APR deals are harder to find, making them more valuable when available.
  • Timing Matters: These deals may not last, but waiting for Memorial Day sales could offer even better incentives.

Final thoughts

0% APR financing is still alive in April 2025, but mainly on electric vehicles and select SUVs. If you’re in the market for an EV, this might be one of the best times to buy, given the combination of financing incentives and cash bonuses. Just be sure to compare your financing options carefully, as taking a rebate might be the better choice in some situations.

With auto prices still high and tariffs potentially increasing costs further, these deals might not last. If you find a 0% APR offer that fits your needs, it might be the perfect time to lock in your purchase.

The best-value full-size trucks in 2025

Finding a full-size truck that balances cost, reliability, and durability can be a challenge. With vehicle prices on the rise and interest rates still high, buyers need trucks that offer the best long-term value. Thankfully, new research from iSeeCars, which analyzed prices and life expectancy of over 3.8 million new cars, has identified the full-size trucks that provide the best price per year of expected lifespan.

Whether you’re looking to purchase a truck for the first time or are just considering a switch, you’ll want to see how the options rank against each other.

Related: Is the 2025 Corvette Z06 worth $112,100?

1. Toyota Tundra

2025 Toyota Tundra TRD Rally Package

Toyota

The Toyota Tundra tops the list as the best-value full-size truck. With an average price of $61,794 and an expected lifespan of 15.6 years, it costs just $3,966 per year to own. Toyota’s reputation for reliability and durability holds strong, making the Tundra a solid choice for those looking for a truck that will last well beyond the average ownership period.

2. Nissan Titan

2024 Nissan Titan

Nissan

Coming in second is the Nissan Titan, priced at $58,080 with an expected lifespan of 13.1 years. Its price per year comes out to $4,447, making it a more cost-effective option than most other full-size trucks on the market.

Related: Is the 2025 Toyota Tacoma TRD Sport worth $40,895?

3. Chevrolet Silverado 1500

2025 Chevrolet Silverado

Chevrolet

The Chevrolet Silverado 1500 ranks third, with a slightly lower price tag of $57,872 but a shorter lifespan of 12.5 years. That results in a price per year of $4,637, still below the segment average.

4. GMC Sierra 1500

2025 GMC Sierra

GMC

GMC’s Sierra 1500 lands in fourth place with a price per year of $5,178. It costs more upfront at $65,909 but is expected to last 12.7 years. That puts it just above the segment average in terms of long-term value.

Related: This automaker files for Chapter 11 bankruptcy

5. Ford F-150

2025 Ford F-150 Lariat

Ford Motor Company

The Ford F-150, America’s best-selling truck, ranks fifth. Despite a relatively affordable list price of $59,584, its 11-year lifespan results in a price per year of $5,398, making it one of the pricier options when considering long-term value.

6. Ram 1500

2025 Ram 1500

Ram

Finally, the Ram 1500 takes the last spot on the list. With a price of $62,080 and a lifespan of 11.4 years, its price per year reaches $5,468—the highest among the six models. While it remains a popular option, it offers less value per year compared to its competitors.

Related: MINI’s drop-top icon returns: Here’s what’s new for 2025

Final thoughts

Full-size trucks remain a popular choice for buyers who need durability, towing capacity, and long-term reliability. The Toyota Tundra leads the pack with the lowest cost per year of ownership, while the Chevrolet Silverado 1500 and Nissan Titan offer lower average list prices compared to other options in the list.

Meanwhile, Ford and Ram’s strong brand appeal might not be enough to offset their higher costs over time. With careful research, truck buyers can find a model that delivers the best balance of cost, performance, and dependability for years to come.

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