2022 Rivian R1T vs. 2022 Ford F-150 Lightning vs. GMC Hummer EV Pickup | How they compare on paper

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GMC Teams up with Marcus Graham Project to Create Pathways for the Next Generation of Diverse Leaders in Media and Marketing

GMC Teams up with Marcus Graham Project to Create Pathways for the Next Generation of Diverse Leaders in Media and Marketing

GMC is investing in the exposure, training and mentorship of emerging leaders to bring more diverse voices to marketing, media and advertising

2021-09-27

DALLAS, Texas — Today, GMC and  General Motors, are announcing the launch of a multi-year collaboration with the Marcus Graham Project (MGP), a nonprofit organization founded to help aspiring BIPOC leaders find careers in the marketing, media and advertising industry by investing in exposure, training and mentorship. The collaboration is the first contractual multi-year commitment for MGP – coming on the heels of the expanded commitment made by General Motors to increase its investment in the ecosystem of racially diverse media, which is inclusive of the talent pipeline.

At the current rate of hiring, retention and promotion, the advertising, media and marketing industries will not reflect the rich racial diversity currently found in the U.S. until the year 20791. Additionally, in 2019, the U.S. Bureau of Labor Statistics surveyed advertising and promotion managers in the United States and found that less than one percent (0.7 percent) were Black2. With this in mind, initiatives such as those led by nonprofit organizations like the Marcus Graham Project, in working with General Motors, this is critical to creating opportunities and pathways to develop the next generation of BIPOC leaders. To support the Marcus Graham Project in investing in programs that enact change and foster greater equality, GMC and General Motors will be sponsoring the organization’s annual iCR8™ Boot Camp for three years beginning in 2022 – the organization’s 15-year anniversary.  The Boot Camp provides diverse aspirants in the fields of marketing and media with relevant, real-world exposure and experience to solidify meaningful careers within the industry.

“General Motors is proud to work with an impactful organization such as the Marcus Graham Project to help create opportunities and pathways for diverse talent in media and marketing, especially those in their early careers,” said Tarshena Armstrong, GM director of diversity marketing and development. “GM and its global brands are continuously reaching and engaging with increasingly diverse audiences, which is why it’s crucial that our teams are reflective of the customers and communities we serve,” she stated.

Duncan Aldred, global vice president of Buick & GMC, noted, “We’re thrilled to kick off this collaboration on the 15th-year anniversary of the organization and look forward to working together to promote and advance their mission of bringing more diverse voices to the media and marketing industries. Dynamic and diverse talent drives innovation at GMC and we are committed to creating inclusive spaces that set our teams up for successful careers.”

The iCR8™ Boot Camp sponsored by GMC will give emerging marketers the opportunity to contribute to some of the brand’s marketing initiatives.  Participants will be tasked with creating a marketing campaign for one of the GMC nameplates, and through this assignment, they will be exposed to the campaign development process, have the opportunity to meet one-on-one with GM and GMC marketing stakeholders to learn about amplification strategies, and see the end-to-end rollout of a core pillar program. The Boot Camp team will function as a pop-up agency and will also provide consulting services for other brands, minority-owned small businesses, or nonprofits as well as for GMC, a premier automotive brand. 

“When GMC approached us offering their support of the program ahead of our 15 year anniversary, it felt like a perfect marriage from the beginning, due to the true interest in the brand’s commitment to building a pipeline of diverse marketing professionals,” said Lincoln Stephens, co-founder and chairman of the Marcus Graham Project.  “It is also serendipitous given that General Motors was my client when the Marcus Graham Project was conceptualized and founded in 2007.”

Interested applicants should visit the Marcus Graham Project website for more information about this spring’s iCR8™ Boot Camp sponsored by GMC and how to apply. Applications will be accepted until Nov. 5, 2021 and the 11-week Boot Camp is slated to begin on Martin Luther King Jr. Weekend in Dallas. 

This is the first corporate relationship in MGP’s upcoming call to action to support MGP’s 15 for 15 capital/capacity-building campaign for the expansion of the Marcus Graham Project’s programs across North America.

About Marcus Graham Project

For nearly 15 years ago, Marcus Graham Project (MGP) is a national organization focused on developing the next generation of diverse leaders in the advertising, media, and marketing industries through training, mentorship, and professional development opportunities to ensure the industry is more inclusive to better reflect the diverse world we live in.

About

GMC With a strong foundation of manufacturing trucks since 1902 and now selling in a dozen countries across the world, GMC offers purpose-built vehicles designed and engineered to the highest standard. From the all-new compact SUV Terrain to the Sierra HD, our trucks and crossovers deliver GMC’s signature combination of intuitive technologies and premium execution, with the popular Denali sub-brand representing the pinnacle of GMC design, performance and amenities. Details on all GMC models are available at www.gmc.com, on Twitter at @GMC or at www.facebook.com/gmc.

General Motors (NYSE:GM) is a global company focused on advancing an all-electric future that is inclusive and accessible to all. At the heart of this strategy is the Ultium battery platform, which will power everything from mass-market to high-performance vehicles. General Motors, its subsidiaries and its joint venture entities sell vehicles under the Chevrolet, Buick, GMC, Cadillac, Baojun and Wuling brands. More information on the company and its subsidiaries, including OnStar, a global leader in vehicle safety and security services, can be found at https://www.gm.com.

1 Leo Burnett No2.66 Study

2 NBC / U.S. Bureau of Labor Statistic Data

GMC Canyon AT4 Concept Unveiled

GMC Canyon AT4 Concept Unveiled

Capable and impressive styling showcases brand’s off-road performance vision

2021-08-27

LOVELAND, Colo. – GMC revealed its Canyon AT4 Concept truck today at Overland Expo Mountain West 2021, exploring GMC’s vision for its growing lineup of premium yet capable trucks and SUVs. 

Building on the capability of Canyon AT4, the concept further elevates Canyon’s off-road credibility by showing how it could be customized for an overlanding enthusiast.

“We wanted to showcase GMC Canyon with this concept and punctuate GMC’s commitment to premium, off-road capable vehicles. Consumer reaction to this concept’s design will help us further serve the growing market of buyers leading authentic outdoor lifestyles,” said Buick and GMC Global Vice President Duncan Aldred.

With the impressive styling and premium appointments GMC customers expect, the Canyon AT4 Concept truck was designed for overlanding enthusiasts, with capability features that include:

  • Factory-lifted, wide off-road chassis with enhanced underbody coverage
  • Off-road rocker panel protectors
  • Cast-iron control arms
  • Heavy-duty front bumper with winch
  • Integrated front recovery points
  • Front and rear electronic locking differentials
  • Wheel flares with integrated task lamps
  • Multimatic DSSVTM dampers
  • Spare tire swivel mount so a spare tire can be kept on the back of the truck and swivel out of the way of the tailgate when bed access is needed
  • Guy lines for protecting the windshield from low-hanging branches

Power to explore rugged terrain is provided by GMC’s 3.6L V-6 engine mated with an eight-speed automatic transmission.

The concept truck could confidently handle a variety of obstacles encountered far from civilization with a 27.7-degree approach angle and a ground clearance of 10.0 inches, boosted by 33-inch BFGoodrich KM3 Mud-Terrain tires on 17-inch AEV Crestone wheels. The vehicle could engage in water fording up to 32.1 inches, and its custom-tailored snorkel could allow for filtered and cooler air intake.

Additional features that could help drivers venture off the beaten path include:

  • AEV rear off-road bumper
  • Stainless steel truck bed cap
  • Roof-mounted tent
  • 270-degree awning
  • Jerry cans for gasoline and water
  • Traction boards
  • Off-road jack and mount
  • Cooler and kitchenette
  • Truck bed storage with drawer system
  • Solar panel

All concept features are integrated with GMC’s premium design cues, resulting in a rugged-yet-premium appearance. Unique grille and headlamp finishes, distinct AT4 badges, and an exclusive leather-wrapped interior create a sense of confident capability that doesn’t compromise style or comfort.

“The Canyon AT4 Concept truck was designed to balance functionality with aesthetics. When you’re overlanding, capability is an important factor, but doing it with premium style and comfort elevates the experience even further for customers who truly want zero compromises,” said John Owens, lead creative designer for the concept truck.

GMC first introduced AT4 in its Sierra light-duty pickup truck in 2019, positioned as a unique persona meant to offer bold capability while maintaining the innovative technology and premium appointments associated with the brand. It has since expanded across the entire GMC lineup and continues to gain popularity, with over 30 percent of Canyon buyers choosing AT4 this year1.

Canyon is also attracting new customers to the brand with more than half of its buyers in 2021 being new to GMC2. The Canyon AT4 Concept is the perfect concept vehicle to show how GMC envisions the future of Canyon and how the brand is looking ahead to serve its growing customer base of off-roading and overlanding enthusiasts.

About GMC
With a strong foundation of manufacturing trucks since 1902 and now selling in a dozen countries across the world, GMC offers purpose-built vehicles designed and engineered to the highest standard. From the all-new compact SUV Terrain to the Sierra HD, our trucks and crossovers deliver GMC’s signature combination of intuitive technologies and premium execution, with the popular Denali representing the pinnacle of GMC design, performance and amenities. Details on all GMC models are available at www.gmc.com, on Twitter at @GMC or at www.facebook.com/gmc.

1Current year-to-date as of July 2021.
2Current year-to-date as of July 2021.

GMC Canyon AT4 OVRLANDX Off-Road Concept Unveiled

GMC Canyon AT4 OVRLANDX Off-Road Concept Unveiled

Capable and impressive styling showcases brand’s off-road performance vision

2021-08-27

LOVELAND, Colo. – GMC revealed its Canyon AT4 OVRLANDX concept truck today at Overland Expo Mountain West 2021, exploring GMC’s vision for its growing lineup of premium yet capable trucks and SUVs. 

Building on the capability of Canyon AT4, the concept further elevates Canyon’s off-road credibility by showing how it could be customized for an overlanding enthusiast.

“We wanted to showcase GMC Canyon with this concept and punctuate GMC’s commitment to premium, off-road capable vehicles. Consumer reaction to this concept’s design will help us further serve the growing market of buyers leading authentic outdoor lifestyles,” said Buick and GMC Global Vice President Duncan Aldred.

With the impressive styling and premium appointments GMC customers expect, the Canyon AT4 OVRLANDX concept truck was designed for overlanding enthusiasts, with capability features that include:

  • Factory-lifted, wide off-road chassis with enhanced underbody coverage
  • Off-road rocker panel protectors
  • Cast-iron control arms
  • Heavy-duty front bumper with winch
  • Integrated front recovery points
  • Front and rear electronic locking differentials
  • Wheel flares with integrated task lamps
  • Multimatic DSSVTM dampers
  • Spare tire swivel mount so a spare tire can be kept on the back of the truck and swivel out of the way of the tailgate when bed access is needed
  • Guy lines for protecting the windshield from low-hanging branches

Power to explore rugged terrain is provided by GMC’s 3.6L V-6 engine mated with an eight-speed automatic transmission.

The concept truck could confidently handle a variety of obstacles encountered far from civilization with a 27.7-degree approach angle and a ground clearance of 10.0 inches, boosted by 33-inch BFGoodrich KM3 Mud-Terrain tires on 17-inch AEV Crestone wheels. The vehicle could engage in water fording up to 32.1 inches, and its custom-tailored snorkel could allow for filtered and cooler air intake.

Additional features that could help drivers venture off the beaten path include:

  • AEV rear off-road bumper
  • Stainless steel truck bed cap
  • Roof-mounted tent
  • 270-degree awning
  • Jerry cans for gasoline and water
  • Traction boards
  • Off-road jack and mount
  • Cooler and kitchenette
  • Truck bed storage with drawer system
  • Solar panel

All concept features are integrated with GMC’s premium design cues, resulting in a rugged-yet-premium appearance. Unique grille and headlamp finishes, distinct AT4 badges, and an exclusive leather-wrapped interior create a sense of confident capability that doesn’t compromise style or comfort.

“The Canyon AT4 OVRLANDX concept truck was designed to balance functionality with aesthetics. When you’re overlanding, capability is an important factor, but doing it with premium style and comfort elevates the experience even further for customers who truly want zero compromises,” said John Owens, lead creative designer for the concept truck.

GMC first introduced AT4 in its Sierra light-duty pickup truck in 2019, positioned as a unique persona meant to offer bold capability while maintaining the innovative technology and premium appointments associated with the brand. It has since expanded across the entire GMC lineup and continues to gain popularity, with over 30 percent of Canyon buyers choosing AT4 this year1.

Canyon is also attracting new customers to the brand with more than half of its buyers in 2021 being new to GMC2. The Canyon AT4 OVRLANDX is the perfect concept vehicle to show how GMC envisions the future of Canyon and how the brand is looking ahead to serve its growing customer base of off-roading and overlanding enthusiasts.

About GMC
With a strong foundation of manufacturing trucks since 1902 and now selling in a dozen countries across the world, GMC offers purpose-built vehicles designed and engineered to the highest standard. From the all-new compact SUV Terrain to the Sierra HD, our trucks and crossovers deliver GMC’s signature combination of intuitive technologies and premium execution, with the popular Denali representing the pinnacle of GMC design, performance and amenities. Details on all GMC models are available at www.gmc.com, on Twitter at @GMC or at www.facebook.com/gmc.

1Current year-to-date as of July 2021.
2Current year-to-date as of July 2021.

(VIDEO) New 2022 GMC Sierra Goes Hands-Free with Super Cruise

(VIDEO) New 2022 GMC Sierra Goes Hands-Free with Super Cruise

2021-07-23

DETROIT – The new 2022 GMC Sierra 1500 arrives this fall, featuring significant updates to design, capability and technology – including the latest version of Super Cruise1 available on the Sierra Denali. 

Super Cruise introduces on the Sierra the capability to trailer while driving hands-free on compatible roads, along with the new automatic lane change feature.

Super Cruise, the industry’s first true hands-free driver-assistance system, utilizes a driver attention system and precision LiDAR generated map data in addition to real-time cameras, sensors and GPS. The driver attention system uses a small camera located on the top of the steering column and works with infrared lights to determine where the driver is looking whenever Super Cruise is in operation. If the driver attention system detects the driver has turned their gaze away from the road ahead for too long, the steering wheel light bar will prompt the driver to return their attention to the road.

About GMC
With a strong foundation of manufacturing trucks since 1902 and now selling in a dozen countries across the world, GMC offers purpose-built vehicles designed and engineered to the highest standard. From the all-new compact SUV Terrain to the Sierra HD, our trucks and crossovers deliver GMC’s signature combination of intuitive technologies and premium execution, with the popular Denali representing the pinnacle of GMC design, performance and amenities. Details on all GMC models are available at www.gmc.com, on Twitter at @GMC or at www.facebook.com/gmc.

1Even while using the Super Cruise driver-assistance technology for compatible roads, always pay attention while driving and do not use a hand-held device. Requires properly equipped vehicle, active Super Cruise subscription, working electrical system, cell reception, and GPS signal.

[VIDEO] GMC HUMMER EV Pickup Celebrates Independence Day with ‘Watts to Freedom’

[VIDEO] GMC HUMMER EV Pickup Celebrates Independence Day with ‘Watts to Freedom’

The world’s-first all-electric supertruck celebrates the Fourth of July by showcasing its launch control mode’s revolutionary performance

2021-07-01

DETROIT – The 2022 GMC HUMMER EV combines American ingenuity with revolutionary performance that puts drivers in the middle of every moment. The ultimate expression of that performance will be offered in HUMMER EV’s own launch control mode, known as Watts to Freedom1. This driver-selectable feature channels the propulsion system’s tremendous power into acceleration bursts — including reaching 0-60 mph in approximately 3 seconds2.

“Watts to Freedom unlocks the full potential of the propulsion system and puts all of its available power to the pavement,” said Al Oppenheiser, HUMMER EV chief engineer. “It’s an all-encompassing experience unlike anything else — purpose-built for straight-line fun.” 

Three electric motors within the Ultium Drive system are expected to offer a GM-estimated up to 1,000 horsepower and, when multiplied through the front- and rear-drive unit gear ratios, offer up to 11,500 lb-ft of torque to the wheels2. The HUMMER EV’s extraordinary capabilities will blend with engaging user-experience technologies, creating a sense of intensity and drama for drivers and passengers.

As the vehicle readies itself for Watts to Freedom, a series of interior experiences convey the feeling of a “pre-launch countdown,” including interactive controls, unique sounds through the Bose speakers and engaging screen animations. The vehicle also activates the Adaptive Air Suspension and lowers 2 inches to prepare for the launch, providing a lower center of gravity.

“It’s an amazing demonstration of just how fast 1,000 horsepower and 11,500 lb-ft of electric propulsion can move you,” said Oppenheiser. “It’ll put a smile on your face every single time.”

American ingenuity is combined with American manufacturing3 as the HUMMER EV will be the first all-electric vehicle in GMC’s portfolio powered by General Motors’ new Ultium battery system. The battery cells will be produced as part of a joint venture with LG Energy Solution, at a new facility in Lordstown, Ohio.

Initial production of the HUMMER EV begins in fall 2021, at GM’s Factory ZERO, Detroit-Hamtramck Assembly Center3 — a nearly 40-year-old facility repurposed and retooled with a $2.2-billion investment devoted to electric vehicle production. Future production vehicles out of the factory will offer zero emissions.

Performance targets, estimates and capability specifications based on computer-aided analysis and simulation using virtual engineering tools. Estimates may vary depending on model and trim. Additional model and trim details can be found at GMC.com. Actual production model and results may vary.

More information and reservation details are available at www.gmc.com/HummerEV

1Read the vehicle’s Owner’s Manual for more important safety limitations and information.
2GM Estimate.
3GMC HUMMER EV (Pickup) will be assembled in Detroit, Michigan of globally sourced parts.

Zero Emissions, Zero Limits: GMC HUMMER EV Levels Up in Off-road Testing on Legendary Moab Trails

Zero Emissions, Zero Limits: GMC HUMMER EV Levels Up in Off-road Testing on Legendary Moab Trails

2021-05-12

MOAB, Utah – The quiet revolution continues as the GMC HUMMER EV Pickup goes through its rigorous off-road testing in the lead-up to its production debut this fall. Watch as the GMC HUMMER EV team puts the world’s first all-electric supertruck through its paces on challenging trails near Moab, Utah, proving its off-road capability.

Traversing legendary trails across Moab, the team’s testing and calibration included Adaptive Air Suspension hardware, Extract Mode1, Terrain Mode, One-Pedal Driving2 control, e4WD and torque distribution, eLockers, stability control, rear steering, CrabWalk3 and more.

Available Terrain Mode, part of the GMC HUMMER EV’s Drive Mode Control, will offer two braking calibrations, with a mild braking option for two-foot driving and a purpose-designed One-Pedal Driving2 control in low-speed off-road driving. As pioneered by General Motors for other electric vehicles, One-Pedal Driving enables the driver to accelerate and decelerate using only the accelerator pedal. With Terrain Mode, that same One-Pedal Driving control is adapted with unique calibrations for speed-limited off-road driving, helping the driver to negotiate steep grades, rock crawling and other challenging terrain without having to toggle between the accelerator and brake pedal.

“One-Pedal Driving offers a great feeling of control by optimizing the regenerative braking, friction braking and drive motor torque all through the accelerator pedal,” said Aaron Pfau, GMC HUMMER EV lead development engineer. “Drivers will quickly realize the benefits once they try it off-road.”

When the road gets tough, the upcoming available Extract Mode1 feature enables the Adaptive Air Suspension height to be raised approximately 6 inches in order to help the GMC HUMMER EV negotiate extreme off-road situations, such as clearing large boulders and fording deeper water.

“The GMC HUMMER EV was a blank slate that was filled out by a dedicated team of engineers who are hardcore off-road enthusiasts,” said Pfau. “Features like One-Pedal Driving2, Terrain Mode and Extract Mode1 result in an absolute off-road beast that will take you to new places.”

2022 HUMMER EV EDITION 1 PICKUP OFF-ROAD DRIVING SPECIFICATIONS

Standard Settings

Terrain Mode

Available Extract Mode

Wheelbase (in. / mm):

135.6 / 3445

135.6 / 3445

135.6 / 3445

Vehicle length (in. / mm):

216.8 / 5507

216.8 / 5507

216.8 / 5507

Width w/o mirrors (in. / mm):

86.7 / 2201

86.7 / 2201

86.7 / 2201

Width w/ mirrors (in. / mm):

93.7 / 2380

93.7 / 2380

93.7 / 2380

Max ground clearance (in. / mm):

10.1 / 257

11.9 / 302

15.9 / 404

Front overhang (in. / mm):

34.7 / 881

34.7 / 881

34.7 / 881

Rear overhang (in. / mm):

46.5 / 1181

46.5 / 1181

46.5 / 1181

Max approach angle (deg.):

41.5

44.3

49.7

Max departure angle (deg.):

31.6

33.7

38.4

Breakover angle (deg.):

22.3

25.4

32.2

Water fording depth (in. / mm):

26 / 660

28 / 711

32 / 813

Track width (in. / mm):

73.3 / 1863
(front and rear)

73.3 / 1863
(front and rear)

73.3 / 1863
(front and rear)

Turning circle – 2-wheel steering (ft. / m):

44.3 / 13.5

44.3 / 13.5

Turning circle – 4-wheel steering
(ft. / m):

37.1 / 11.3

37.1 / 11.3

Suspension travel (in. / mm):

13 / 330
(front and rear)

13 / 330
(front and rear)

Stay tuned for updates on the GMC HUMMER EV testing and development journey. More information and reservation details are available at www.gmc.com/HummerEV.

1Late availability. Model year 2022 Edition 1 Pickup models will require a no-charge software update. Standard on model-year 2023 Edition 1 Pickup models.
2Always use the brake pedal when you need to stop urgently.
3Limited to low speeds. Standard feature on Edition 1, EV3X and EV2X. Read the vehicle Owner’s Manual for important feature limitations and information.