Category Archives: Buick

Buick Expands Cascada Sport Touring Appeal With New Sport Red Exterior

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Sport Red 2017 Cascada Sport Touring with Dark Effects Package © General Motors
Sport Red 2017 Cascada Sport Touring with Dark Effects Package © General Motors

New model includes exclusive Dark Effects package

HOLLYWOOD, Calif. — When Buick introduced the all-new Cascada convertible early this year, it was an invitation to drivers who want to live life wide open with features unexpected in a convertible. In a market devoid of options, the Cascada has found success by offering a quiet, three-layer insulated top and stress-reducing engineering at a price that leaves room in your budget to explore the open road. Cascada also has the honor of being the first 2017 convertible to receive a 5-Star Overall Vehicle Score for Safety from the National Highway Traffic Safety Administration1.

In the months since the Cascada launched, its competitive set hasn’t grown, but choice within the Cascada portfolio has. The latest sport touring color introduction — Sport Red — is the response to customers who asked for a brilliant shade of red.

“We’ve heard it from customers all year: ‘What a beautiful car. Can I get it in red?’ Well yes, now you can,” said Duncan Aldred, vice president of Global Buick Sales, Service and Marketing. “This new addition to the Cascada portfolio offers a modern style statement with blacked-out exterior trim and red interior stitching.”

Exterior styling is a top consideration for customers, and the Cascada’s new Dark Effects package makes a unique statement. The package features a gloss-black finish on the grille, mirror caps and 20-inch wheels, as well as body-color trim across the decklid. Inside, new red stitching adds contrast to the instrument panel, doors and seats. The package is paired exclusively with the new Sport Red exterior color and is available only on the Cascada Sport Touring model in limited volume — 150 initial vehicles will arrive starting February 1, 2017.

The new Sport Touring Cascada in Sport Red with the exclusive Dark Effects package is the second unique expression added to Buick’s convertible lineup this year. Earlier this fall, the 2017 Cascada Sport Touringlaunched with a vibrant True Blue exterior color, an exclusive new 20-inch wheel design and sporty interior trim.

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Customers Rank Buick Highest Among Mass Market Brands for Sales Satisfaction

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J.D. Power study notes new owner education key to higher satisfaction

DETROIT – As Buick continues to delight customers with its beautiful, whisper-quiet and quality-driven cars and SUVs, it is also ensuring they have the greatest possible experience learning about their vehicles. J.D. Power’s 2016 U.S. Sales Satisfaction Index (SSI) Study ranks Buick the highest among mass market brands.

A brand’s ability to help new-vehicle owners understand technology and enhance the overall ownership experience are key to high SSI rankings. In brand sales satisfaction rankings, Buick earned the highest marks with a score of 809 (based on a 1,000-point scale).

“We know a positive customer experience goes well beyond great product,” said Duncan Aldred, vice president of Global Buick Sales, Service and Marketing. “Our sales satisfaction ranking shows that our ability to deliver a meaningful purchase-to-ownership process is paying off for our customers well beyond when they leave our stores.”

The SSI Study is a comprehensive analysis of the new-vehicle purchase experience that measures customer satisfaction with their dealer. It is based on responses from nearly 29,000 buyers who purchased or leased their new vehicle in April or May of 2016.

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Do you know when seat belts became standard?

Do you know when seat belts became standard? Consider this a history lesson. I found it pretty fascinating. I can’t guarantee you will too, but if you have kids, have them read it. In my opinion, the seat belt is one of the greatest automotive inventions second only to the internal combustion engine.

DFW, did you know that there were no seat belts in cars when most of the ”baby boomer” generation was born, post World War II.  For that matter, there weren’t any Interstate Highways either.  That was a program championed by President Eisenhower after he took office in 1953.  Here’s an interesting time line.

In 1956, Ford tried, unsuccessfully, to interest Americans in purchasing safer cars with their Lifeguard safety package. (Its attempt nevertheless earned Ford Motor Trend’s “Car of the Year” award for 1956.)

In 1958, the United Nations established the World Forum for Harmonization of Vehicle Regulations, an international standards body advancing auto safety. Many of the most life saving safety innovations, like seat belts and roll cage construction were brought to market under its auspices. That same year, Volvo engineer Nils Bohlin invented and patented the three-point lap and shoulder seat belt, which became standard equipment on all Volvo cars in 1959. Over the next several decades, three-point safety belts were gradually mandated in all vehicles by regulators throughout the industrialized world.

In 1966, the U.S. established the United States Department of Transportation (DOT) with automobile safety one of its purposes. The National Transportation Safety Board (NTSB) was created as an independent organization on April 1, 1967, but was reliant on the DOT for administration and funding. However, in 1975 the organization was made completely independent by the Independent Safety Board Act.

Volvo developed the first rear-facing child seat in 1964 and introduced its own booster seat in 1978.

In 1979, NHTSA began crash-testing popular cars and publishing the results, to inform consumers and encourage manufacturers to improve the safety of their vehicles. Initially, the US NCAP crash tests examined compliance with occupant-protection provisions. Over the subsequent years, this NHTSA program was gradually expanded in scope. In 1997, the European New Car Assessment Program (Euro NCAP) was established to test new vehicles’ safety performance and publish the results for vehicle shoppers’ information. The NHTSA crash tests are presently operated and published as the U.S. branch of the international NCAP program.

In 1984, New York State passed the first US law requiring seat belt use in passenger cars. Seat belt laws have since been adopted by all 50 states, and NHTSA estimates increased seat belt use as a result save 10,000 per year in the USA.  In fact, fewer people died in on US roads and highways in 2008 (37,261) than in 1952 (37,500), despite an enormous increase in the number of drivers on the road.

Here’s what happens when you don’t wear your seat belt.

Hope you enjoyed this little history lesson from Freeman Grapevine.  Now buckle up, or you might be History.

2016 Buick Global Sales Pass 1 Million at Record Pace

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23 percent year-over-year growth highest among major international brands

DETROIT ― Through September, global Buick deliveries worldwide totaled 1,046,746 vehicles for 2016. At no other point in the brand’s 113 years of business has this milestone been reached so quickly. Compared to the same span in 2015, nearly 200,000 more customers have taken delivery of a new Buick car or SUV.

Buick’s year-over-year growth of 23 percent is the highest in the industry for major brands selling vehicles in both North America and China. With three months left in the year, Buick is on track for its fourth consecutive all-time global sales record.

“Demand worldwide continues to grow for attainable Buick luxury and the beautiful, quiet and comfortable cars and SUVs we offer,” said Duncan Aldred, vice president of Global Buick Sales, Service and Marketing. “We complement that driving experience with customer service that consistently ranks among the highest in the industry.”

Buick currently ranks as the second-largest passenger-car brand in China and outsells key competitors including Acura, Audi, Infiniti and Lincoln in North America. In the U.S, year-to-date retail sales are the highest in 11 years.

Buick’s modern, smart SUV lineup is fueling the nameplate’s international growth. The compact Envision is on pace for more than 200,000 global sales in its second year in the market. Sales in North America began in May and demand has been strong, with Envisions averaging just 23 days on dealer lots. That’s far below the industry average of 65 days.

The Encore small SUV has increased its global sales each year since its launch less than four years ago and had its best U.S. sales month ever in September with 7,197 deliveries. A redesigned 2017 Encore just started arriving at dealerships with a standard 8-inch touchscreen, 4G LTE Wi-Fi, Apple CarPlay and Android Auto ― a suite of connectivity features not offered by any competitor.

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Avenir Sub-Brand to Represent Highest Expression of Buick Luxury

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Buick Avenir Sub-Brand  © General Motors
Buick Avenir Sub-Brand © General Motors

Concept car-inspired models will join global portfolio in 2018 model year

DETROIT – Across continents, a growing set of new customers are discovering unexpected and attainable luxury experiences from Buick. Soon, those customers will be introduced to a new Avenir sub-brand designed to grow with the needs of future luxury buyers.

The Avenir sub-brand is inspired by Buick’s evolving customer base. The brand has grown quickly with female buyers, and one in two Buick customers today are coming from competitive brands. They’re expecting a high-end experience and premium quality. For example, 90 percent of Enclave buyers purchase one of the top two trim levels.

This year, an unprecedented number of new global products such as the Envision compact SUV and the 2017 LaCrosse sedan offer an elevated luxury experience that’s encouraging new car buyers to reassess what they know about Buick.

“Through the first half of 2016, Buick has been the industry’s fastest-growing major international brand, and Avenir is key to future growth and delivering on the high expectations of new customers coming to our showrooms,” said Duncan Aldred, vice president of Global Buick Sales, Service and Marketing. “Avenir will be Buick’s signature. The highest expression of the luxury experiences we’re delivering now and in the future.”

Avenir vehicles will add distinct touches to Buick’s timeless, sculpted designs, including a three-dimensional mesh grille, large-diameter wheels, and unique trim finishes. Inside, Avenir models will enhance the brand’s quiet, inviting environment with unique seat details, modern trim materials and Avenir script identification.

The name “Avenir,” French for “future,” is taken from the award-winning concept sedan from 2015. That concept and this year’s Avista coupe concept — from which the new sub-brand borrows its grille pattern — have served as guideposts for designers sketching and modeling Buick’s future.

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Wearing Your Seat Belt Isn’t Just The Law, It’s Your Guardian Angel

Now, I know I’ve posted something similar to this before, but it is certainly worth repeating.

I ran across an accident last evening just out side of Grapevine, Tx and happened to be pulling into a gas station just as the emergency crews were arriving.

Let me first state that it appeared that the driver and her passengers had some minor injuries, but all seemed to be relatively OK. Considering the catastrophic nature of the accident, they are lucky to be alive.

HMMMMM…I what could have prevented them all from being injured seriously or even killed?


Remember, if you are in an accident and aren’t wearing your seat belt, you cease being a passenger and become a dangerous and deadly projectile. You are now required by state law for every passenger even if you are sitting in the back. Wrecking a new car is one thing you can get over, dealing with the aftermath won’t be so easy if there are injuries to you, your passengers or others.

The bottom line is that without use of your belt, you are just waiting to be a statistic. Freeman Grapevine really wants to stress to you that, even though you might not think that anything will ever happen to you, it is that exact type of thinking that causes thousands of needless fatalities due too lack of seat belt use.

Buckle up and Arrive alive.

News Wire: 2017 Buick Cascada ST Makes Scenic Drives Even More Captivating

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2017 Buick Cascada Sport Touring. © General Motors
2017 Buick Cascada Sport Touring. © General Motors

New special edition convertible revealed during thousand-mile road rally

NORTHPORT, MICH. — The Buick Cascada convertible delivers the freedom of open-air motoring through a driving experience with unexpected luxuries such as UV-reflective leather-appointed seats and a quiet, triple-insulated top. The Cascada’s attainable luxury will now include the reward of a uniquely bold style statement with an all-new Sport Touring edition.

In the 2017 Buick Cascada Sport Touring, customers will have the chance to make an even more stylish statement with a unique paint color, new wheel design, and other custom content that enhances the Cascada’s balanced proportions.

Road-trippers participating in the fifth annual Mille Mitten rally got a first look at the Cascada ST this past weekend on a 1,000-mile drive through the forests and lakefronts of northern Michigan. The Cascada was designed with road rally-like adventures and road trips in mind, and its convertible top retracts in 17 seconds at speeds up to 31 miles per hour so customers can breathe in every second of sunshine and scenery.

The 2017 Cascada ST is only available in True Blue Metallic, a paint color not offered on other Cascada models. The unique paint is complemented by a black cloth top that includes three layers of fabric structure for signature Buick quietness and insulation. Five-spoke, 20-inch wheels are new for the Cascada ST, as are Black Magic interior trim components, sport pedals and a flat-bottom sport steering wheel.

When it arrives at dealers this fall, the Cascada Sport Touring will be priced at $37,885 including destination. Priced and packaged for a simple buying experience, it features all the content offered on other Cascada models.

“The Mille Mitten celebrates the unique combination of features Michigan has to offer, from the deep blue of the Great Lakes to stunning star-filled nights deep in the forest,” said Ben Bator, Mille Mitten founder. “The Cascada is the perfect companion for this memorable experience, and the new Sport Touring builds off the same color palette that makes nature so inspiring.”

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News Wire: Buick Avista Named Concept Car of the Year and Most Significant Concept of 2016

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General Motors Vice President Global Design Michael Simcoe accepts two 2016 North American Concept Vehicle Awards for the Buick Avista concept Sunday, July 31, 2016 at the Concours d’Elegance of America in Plymouth, Michigan. The IMAC awards are for the 2016 Most Significant Concept Vehicle of the Year and for the 2016 Concept Car of the Year. (Photo by Steve Fecht for Buick) © General Motors.
General Motors Vice President Global Design Michael Simcoe accepts two 2016 North American Concept Vehicle Awards for the Buick Avista concept Sunday, July 31, 2016 at the Concours d’Elegance of America in Plymouth, Michigan. The IMAC awards are for the 2016 Most Significant Concept Vehicle of the Year and for the 2016 Concept Car of the Year. (Photo by Steve Fecht for Buick) © General Motors.

Judges praise intuitive design and futuristic interior

DETROIT — The Buick Avista received the 2016 Concept Car of the Year and the Most Significant Concept Vehicle of the Year at the 2016 North American Concept Vehicle Awards ceremony today at the Concours d’Elegance of America in Plymouth, Michigan.

The awards recognize the vehicle that makes the strongest impact in terms of automotive design, engineering and market responsiveness. The Avista is both an indicator of Buick’s future design direction and a celebration of its deep design heritage.

“The design process of the Avista brought the team together to unite around a future direction for the brand and the great teamwork and enthusiasm it generated,” said Bryan Nesbitt, executive director, Buick Global Design. “While looking to the future, we also wanted to honor the rich heritage of Buick by integrating timeless design cues in this beautifully progressive concept vehicle.”

Judges praised the Avista’s futuristic interior and intuitive design, with Detroit Free Press auto critic Mark Phelan saying the vehicle “cements Buick’s surprising status as one of the auto industry’s most intriguing brands.”

The Avista’s cabin is defined by gliding, seamless lines melded with leather and aluminum details. The latest connected technology is accessible through touchscreens on the instrument panel and the floating center console, which extends between the rear seats. The exterior also boasts titanium and carbon-fiber accents that make for optimal durability. The sleek design reinforces the balance of beauty and precision during the driving experience.

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News Wire: Buick Growth Outpacing All Major International Brands

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The all-new 2017 LaCrosse arrives this year as Buick’s design and technology flagship. © General Motors.
The all-new 2017 LaCrosse arrives this year as Buick’s design and technology flagship. © General Motors.

Momentum speeds after three years of record global sales

DETROIT — Among the top automotive brands — those selling more than 200,000 units internationally so far this year — Buick is growing at an unmatched pace. With 675,964 sales through June, Buick ended 2016’s first half up 20.1 percent over the same period in 2015.

In this year of rapid growth, Buick has risen to the fifth-largest passenger vehicle brand in China and is outselling key competitors including Acura, Infiniti and Lincoln in North America.

The growth has been fueled by core international products including the Encore small SUV, which this year surpassed a half-million sales since it was introduced 3.5 years ago. Encore has been a success story in every market, though North America has led the way thus far in 2016 with 36,365 sales through June.

Buick’s award-winning Envision compact crossover concluded its first full month of U.S. sales with 1,436 customer deliveries amid limited availability. A full model range starting at $34,990 launches for the 2017 model year this fall. The Envision has quickly become Buick’s best-selling model sold internationally, followed by Encore and LaCrosse.

Buick’s all-new LaCrosse flagship sedan is launching now. Beautifully crafted and thoughtfully innovative, the 2017 LaCrosse launches globally in the second half of the year as a showcase of design and technology for the brand. More than 950,000 customers worldwide have chosen the LaCrosse since the current model was introduced in 2009.

“2016 has been a year of optimism and excitement for Buick as we’ve outpaced our top competitors,” said Duncan Aldred, vice president of Buick Sales, Service and Marketing. “As new products continue to arrive to our stores, there’s never been a better time to take a fresh look at Buick’s range of premium SUVs and cars.”

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News Wire: Encore Fuels Growth of Industry’s Hottest Segment

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2017 Buick Encore. © General Motors.
2017 Buick Encore. © General Motors.

Representing nearly a quarter of all small SUVs on U.S. roads today, customers have discovered attainable luxury and quality in the Encore

DETROIT – Small SUVs represent one of the fastest growing segments in the industry. U.S. sales of small SUVs have tripled since 2011, according to Polk registration data. Buick Encore sales have accelerated this growth by nearly 30 percent since 2013, despite entries in the segment having more than doubled since the Encore hit showrooms in 2013. Today, one quarter of small SUVs on the road are Buicks.

“The Encore is a pioneering force in a segment hugely popular with customers, with one in four Small SUV owners in the U.S. today driving a Buick,” said Duncan Aldred, vice president of Buick Sales, Service and Marketing. “The upcoming 2017 model doubles down on what’s made it successful, like extensive soft-touch interior materials not offered by the competition.”

Through the first six months of 2016, the U.S. has become Encore’s top market, with more than half of all sales coming from that market. In June, it reached 30 straight months of year-over-year sales growth, with more than half of new owners coming from outside GM brands.

In July, Encore is on pace for its best sales month ever, in one of its last months before a fully refreshed version comes out in September.

The Encore continues to gain popularity against competitive brands among key audiences including women and professionals. Women represent nearly 60 percent of Encore buyers, which is 16 percent higher than the industry.

“The Buick Encore provides buyers with a luxury experience in a nimble, compact, value-packed vehicle,” said Rebecca Lindland, senior director of commercial insights for Kelley Blue Book. “Not only is it chock-full of the latest in safety technology, it also is fun to drive and provides a wonderful, quiet cabin experience.

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