GMC Reunites Veteran with Hero Who Saved His Life
Building for America’s Bravest ad will air Veterans Day weekend during Broncos/Patriots game
DENVER — In support of its proud partnership with the Stephen Siller Tunnel to Towers Foundation and the foundation’s Building for America’s Bravest (BFAB) program, GMC united U.S. Army Staff Sgt. Eric Myers and U.S. Army Medic Steven Rooker for the first time since a life-changing day five years ago.
In 2012, Myers, from Linden, North Carolina, was serving his third deployment in Afghanistan with the 82nd Airborne Division when he stepped on an IED. He sustained serious injuries and lost both legs above the knee. He was rescued by fellow platoon member Rooker, who sprang into action to stabilize Myers until he could be airlifted out for more advanced medical treatment.
Rooker and Myers had not seen each other since that fateful day until GMC recently brought the two veterans back together. GMC filmed the reunion and used the footage to create several advertisements featuring both men. The ads debuted Nov. 8 on GMC’s various social channels and are currently featured on GMC Life. A BFAB ad will be shown on TV during the Denver Broncos’ Salute to Service game versus the New England Patriots on Nov. 12.
Here is a preview of their inspiring story:
As a proud primary sponsor of the Building for America’s Bravest program, GMC has pledged more than $2 million in 2017 toward building smart homes for catastrophically injured service members. GMC also regularly supports the Stephen Siller Tunnel to Towers Foundation, the parent foundation for Building for America’s Bravest, to raise awareness for the injured veterans.
Since the partnership launched, GMC has provided more than $4 million and contributed to building 66 smart homes, but there’s a long way to go to reach the goal of 200 smart homes nationwide. GMC is working to raise an additional $1 million through the end of 2017 to build more smart homes for our most catastrophically injured service members.
To celebrate Veterans Day by adding your donation to ours to support BFAB, please text “donate” to 52182 or visit ourbravest.org/enlistme.
With a strong foundation of manufacturing trucks since 1902 and now selling in a dozen countries across the world, GMC offers purpose-built vehicles designed and engineered to the highest standard. From the all-new compact SUV Terrain to the Sierra HD, our trucks and crossovers deliver GMC’s signature combination of intuitive technologies and premium execution, with the popular Denali sub-brand representing the pinnacle of GMC design, performance and amenities. Details on all GMC models are available at www.gmc.com, on Twitter at @thisisgmc or at www.facebook.com/gmc