News Wire: Buick Avista Named Concept Car of the Year and Most Significant Concept of 2016

Buick

(This article originally appeared on Buick.com)

General Motors Vice President Global Design Michael Simcoe accepts two 2016 North American Concept Vehicle Awards for the Buick Avista concept Sunday, July 31, 2016 at the Concours d’Elegance of America in Plymouth, Michigan. The IMAC awards are for the 2016 Most Significant Concept Vehicle of the Year and for the 2016 Concept Car of the Year. (Photo by Steve Fecht for Buick) © General Motors.
General Motors Vice President Global Design Michael Simcoe accepts two 2016 North American Concept Vehicle Awards for the Buick Avista concept Sunday, July 31, 2016 at the Concours d’Elegance of America in Plymouth, Michigan. The IMAC awards are for the 2016 Most Significant Concept Vehicle of the Year and for the 2016 Concept Car of the Year. (Photo by Steve Fecht for Buick) © General Motors.

Judges praise intuitive design and futuristic interior

DETROIT — The Buick Avista received the 2016 Concept Car of the Year and the Most Significant Concept Vehicle of the Year at the 2016 North American Concept Vehicle Awards ceremony today at the Concours d’Elegance of America in Plymouth, Michigan.

The awards recognize the vehicle that makes the strongest impact in terms of automotive design, engineering and market responsiveness. The Avista is both an indicator of Buick’s future design direction and a celebration of its deep design heritage.

“The design process of the Avista brought the team together to unite around a future direction for the brand and the great teamwork and enthusiasm it generated,” said Bryan Nesbitt, executive director, Buick Global Design. “While looking to the future, we also wanted to honor the rich heritage of Buick by integrating timeless design cues in this beautifully progressive concept vehicle.”

Judges praised the Avista’s futuristic interior and intuitive design, with Detroit Free Press auto critic Mark Phelan saying the vehicle “cements Buick’s surprising status as one of the auto industry’s most intriguing brands.”

The Avista’s cabin is defined by gliding, seamless lines melded with leather and aluminum details. The latest connected technology is accessible through touchscreens on the instrument panel and the floating center console, which extends between the rear seats. The exterior also boasts titanium and carbon-fiber accents that make for optimal durability. The sleek design reinforces the balance of beauty and precision during the driving experience.

Read the entire article on Buick.com!

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