Kelley Blue Book Names GMC ‘Most Refined Brand’

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2016 GMC Sierra Denali Ultimate. © General Motors.
2016 GMC Sierra Denali Ultimate. © General Motors.

Win marks brand three-peat for the Kelley Blue Book Brand Image Award

DETROIT – GMC today was recognized as the Most Refined Brand in the 2016 Kelley Blue Book Brand Image Awards. It is the third consecutive year the brand has received this award.

Brand Image Award winners are based on consumer automotive perception data from Kelley Blue Book Strategic Insights’ Brand Watch study. Brand Watch is an online brand and model perception tracking study tapping into more than 12,000 in-market new-vehicle shoppers annually on Kelley Blue Book’s The comprehensive study provides insight on how shoppers identify important factors influencing their purchase decision and captures brand/model familiarity and loyalty among new-vehicle shoppers.

Driven by its luxury-focused Denali sub-brand, GMC received high ratings for comfort, interior layout, technology, prestige and sophistication. In previous years, Kelley Blue Book has praised Denali vehicles for offering plush features while maintaining a more rugged persona than offered by most luxury automakers.

“Premium quality and exterior styling are the top two reasons customers choose GMC vehicles,” said Duncan Aldred, vice president of GMC. “Unprecedented refinement and attention to detail provide our customers with a truly Professional Grade experience.”

More than 850,000 GMC Denali vehicles have been sold since the introduction of the 1999 GMC Yukon Denali. The sub-brand accounted for 23 percent of GMC retail sales in 2015, outselling the entire product lines of several premium automakers such as Land Rover, Jaguar and Porsche.

For more information about the 2016 Kelley Blue Book Brand Image Awards, visit