News Wire: Buick Introduces 24 Hours of Happiness Test Drive

Buick
On July 22, 2015 participating Buick dealers today introduced the 24 Hours of Happiness Test Drive, a daylong test drive experience complemented by sounds, smells and even yoga techniques to help encourage well-being and happiness on the road. 
On July 22, 2015 participating Buick dealers today introduced the 24 Hours of Happiness Test Drive, a daylong test drive experience complemented by sounds, smells and even yoga techniques to help encourage well-being and happiness on the road.

(This article originally appeared on Buick.com)

Videos, podcasts, yoga and scent contribute to feeling of well-being

LOS ANGELES – Buick and its participating dealers today introduced the 24 Hours of Happiness Test Drive, a daylong test drive experience complemented by sounds, smells and even yoga techniques to help encourage well-being and happiness on the road.

Driving can be stressful, especially during rush hour or for those who get lost. A recent survey of drivers conducted online by Harris Poll– commissioned by Buick – shows 57 percent are interested in learning how to reduce their stress while driving.

Separately, a recent AutoTrader.com “Car Buyer of the Future” study found that 88 percent of consumers said they would not buy a car without test driving it first. And a majority of those surveyed said they wanted more convenience and less pressure while test driving.

“From the refined and sculptural design of our vehicles, to the environment of our showrooms, to our award-winning customer service, happiness and a sense of well-being are inherent in everything we do,” said Duncan Aldred, U.S. vice president, Buick.

The 24 Hours of Happiness Test Drive content includes exclusive videos, podcasts, compressed digital images, and even a recipe for an in-car fragrance designed to make any car journey a happier experience. The online content is expected to help to engage new customers and complement the dealer-offered 24-hour test drive.

To create the 24 Hours of Happiness Test Drive, Buick brought together some of America’s leading experts on happiness and well-being. They used the beauty, calm and refined comfort of Buick vehicles to inspire their specialized content.

Read the entire article on Buick.com.

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